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All articles
August 30, 2023
Optable Marketing Staff
How La Presse uses Optable to help its advertising business compete with "big tech".

To Canadians, La Presse is a household name, having long been considered the “newspaper of record” in Canada. However, to the media & advertising ecosystem the newspaper, originally founded in 1884, was not the first name you think of when discussing digitally innovative media companies.

Learn how La Presse brought major innovation to their advertising sales business and partnered with Optable to build a safe & secure solution that allowed them to harness the full power of their data and grow advertising revenues.