We’re excited to introduce Optable Insights, a new collection of data visualizations starting with Identity Insights and Audience Insights to provide deeper visibility into your ID graph over time and audience relationships.

Identity Insights

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Graph Overview: Real Time Intelligence on Your ID Graph

As signal-loss continues to impact addressability, maintaining a robust identity strategy is crucial as your business navigates this evolving landscape. Optable's new Graph Overview is now a centralized command center to track changes and trends in your ID Graph over time.

Benefits:

• Monitor ID Graph evolution to adapt to changing audience behaviors and data signals.
• Ensure alignment with first party data strategies by tracking shifts in ID types.
• Identify seasonal content trends, like how holiday related content drives traffic spikes across different segments.

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USE CASE SPOTLIGHT

Thanksgiving Traffic Surge for Recipe Publishers

During Thanksgiving, recipe websites experience a surge in traffic as users search for holiday meal inspiration. Graph Overview can help track and capitalize on this seasonal trend by offering insights into:

• Increased Addressable Traffic – Higher user visits lead to an expanded pool of addressable profiles.
• Growth in Identifiers – More logged in users and cross device engagement across email, mobile, and web.
• Audience Expansion Opportunities – Identify and retarget engaged holiday cooks for future campaigns.
• Monetization Insights – Leverage traffic spikes to attract food, grocery, and kitchenware advertisers.

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Graph Traits: Explore Deeper Trait Analytics

Understanding what defines your audience is key to engagement and monetization. Graph Traits provides a dedicated space to analyze the count, coverage, and index of key traits within your ID Graph over time.

Benefits:

• Gain deeper insight into audience demographics and behaviors to inform content strategies.
• Identify key attributes that correlate with higher engagement and subscription conversions.

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Audience Insights

Audience Overview: A Unified View of Audience Performance

For publishers managing multiple audience segments, the Audience Overview page simplifies insights by providing a consolidated view of your audience size and ID trends. No more toggling between audience reports, Audience Overview now delivers these valuable insights all in one place.

Audience Overlap: Unlock High Value Audience Connections

Maximizing audience monetization means identifying high value audience relationships. With Audience Overlap Insights, you can instantly discover audiences that share a 20%+ overlap, along with key metrics including total audience sizes, overlap size, and overlap percentage.

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Benefits:

• Enhance ad targeting by identifying highly correlated audiences for premium inventory.
• Boost reader retention by personalizing content recommendations based on overlapping interests.
• Maximize monetization by building composite audiences for direct sales or programmatic deals.

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Ready to unlock the insights hidden in your data? Schedule your demo today.

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