OPTABLE SOLUTIONS

Grow revenue with data collaboration

Seamlessly activate insights, enrich your audiences, and drive exceptional campaign performance without exposing sensitive data.

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Your engine for fast, secure, and scalable data collaboration

Create safe, secure and purpose-limited data clean-rooms allowing your partners to connect audience data for planning, analysis, measurement and activation.

Scalable Clean Room Apps

Rapidly activate new revenue streams by deploying flexible, pre-built applications within secure data clean rooms, enabling powerful data collaborations without direct data sharing.

Cloud Interoperability

Expand your collaborative reach and revenue potential by securely connecting with partners across any cloud environment, ensuring data sovereignty and minimizing transfer risks.

Closed Loop Measurement

Drive increased advertiser investment and command premium rates by proving campaign ROI and audience value through secure, privacy-preserving closed-loop measurement.

Built to drive results

3X+

Greater reach

2.5X

Lower cost per reach

56%

Click-through rate

“Our first-party data is already an incredibly important success of our advertising offerings and will only become more so going forward, so it's imperative we activate it in a way that preserves the privacy of our readers while allowing us to continue providing value to our advertising partners.”

Geoffrey Bernard

Chief Marketing Officer

Purpose-built clean room apps for any collaboration

Move at the speed of opportunity. Optable’s no-code clean room applications enable you to quickly stand up and scale a wide range of data collaboration use cases.

Secure & effortless collaboration across cloud environments

Eliminate the friction and risk of moving massive datasets. Collaborate securely and efficiently with partners, regardless of where their data resides.

Prove value, justify spend, and optimize outcomes

Provide advertisers with undeniable proof of campaign effectiveness and the unique value your audience delivers, fostering stronger partnerships and commanding premium CPMs.

Unlock valuable
activation use cases

Deliver your audience strategy across a wide range of
activation scenarios.

Audience Overlap Analysis & Enrichment

Achieve more effective targeting and richer audience insights by identifying shared customers between partners.

Lookalike Modeling & Prospecting

Help advertisers efficiently find new, qualified prospects by leveraging your data to model characteristics of their best customers.

Co-Branded Content Strategy & Custom Audience Creation

Fosters deeper audience engagement and stronger brand affinity through jointly developed, highly relevant content targeting shared interests.

Suppression Targeting to Improve Efficiency

Boosts advertiser campaign efficiency and ROI by preventing ad spend on existing customers, focusing resources on new customer acquisition.

Frequently Asked Questions

Connect to your ecosystem

Free your team from complex integrations and upkeep; Optable makes connecting to your existing sources, destinations, and partners faster to implement and easier
to maintain.

View activation integrations