The death of third-party cookies is allowing data clean rooms to take spotlight for it's ability to deliver actionable data within a privacy-safe framework.

The problem is that while they are a viable solution, most traditional DCRs still operate as third-party databases, meaning that users have little to no control over what is being done with their data.

If you’re looking to consolidate your tech stack and believe that because you have a Customer Data Platform (CDP) you don’t need a Data Clean Room (DCR), think again.

In a world of increasing privacy legislation and decreasing reliance on third-party cookies, data clean rooms are one way publishers can monetise their audience data. We grab five minutes with Vlad Stesin, Optable’s co-founder and CSO, to ask him what advice he would give publishers.

While cookies started their steep decline forward thinking publishers seized the opportunity and began planting the seeds for their own walled gardens.

Although The Trade Desk is still seeking an entity to fulfill the admin role for Unified ID 2.0, it continues to strike partnerships to support UID2 in the meantime.

Optable to Become a Private Operator of Unified ID 2.0, Helping Securely Sync Data Between Advertisers and Publishers

The phrase ‘data clean room’ is open to interpretation, and misinterpretation, but it’s important to know and distinguish between the different types, writes James Prudhomme, CRO, Optable.

Data clean room innovation offers a solution to digital advertising’s woes, but the key to successful adoption is ease of use. Here, Vlad Stesin, chief strategy officer and co-founder, Optable, discusses in detail why simplicity is essential when considering data clean rooms.

Bill C-27 is a stronger, modernized legal privacy and data protection framework that governs the protection of the personal information of Canadians

Clean rooms allow multiple parties to combine, match, and activate based on their first-party data sets,