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New Digital Age: Three capabilities your data clean room should provide
Data clean rooms and data collaboration platforms continue to prove itself superior in the race against cookies.
AdWeek: To Grow This Year, Data Clean Rooms Shoot for Interoperability
Almost half of marketing execs said they have used data clean rooms, according to one study
Seamless, not siloed: Why the growth of data clean rooms demands interoperability
The death of third-party cookies is allowing data clean rooms to take spotlight for it's ability to deliver actionable data within a privacy-safe framework.
Data Clean Rooms: Why the Industry Needs a New Generation of Privacy-Preserving Data Connectivity Software
The problem is that while they are a viable solution, most traditional DCRs still operate as third-party databases, meaning that users have little to no control over what is being done with their data.
You Need a Data Clean Room, Not Just a Customer Data Platform, for Effective Advertising
If you’re looking to consolidate your tech stack and believe that because you have a Customer Data Platform (CDP) you don’t need a Data Clean Room (DCR), think again.
In Publishing: Data Clean Rooms - 5 Minutes with Vlad Stesin
In a world of increasing privacy legislation and decreasing reliance on third-party cookies, data clean rooms are one way publishers can monetise their audience data. We grab five minutes with Vlad Stesin, Optable’s co-founder and CSO, to ask him what advice he would give publishers.
Featured Posts
AdWeek: To Grow This Year, Data Clean Rooms Shoot for Interoperability
Almost half of marketing execs said they have used data clean rooms, according to one study
Data Clean Rooms: Why the Industry Needs a New Generation of Privacy-Preserving Data Connectivity Software
The problem is that while they are a viable solution, most traditional DCRs still operate as third-party databases, meaning that users have little to no control over what is being done with their data.