Privacy regulations and industry standards are evolving rapidly, and Optable is built to keep publishers aligned every step of the way. With Optable’s latest update, honoring user consent across regions becomes simpler.

Optable’s Real-Time APIs now support the IAB’s Transparency and Consent Framework (TCF) and the Global Privacy Platform (GPP) privacy strings from Consent Management Platforms (CMPs). 

By integrating with TCF and GPP privacy signals in real-time, Optable APIs can dynamically adjust data processing activities based on the consent status provided and the publisher’s configuration. If valid privacy strings are present or if a user is detected in a region like the EU or Quebec, the APIs will enforce the configured consent requirements.

This update underscores Optable's commitment to providing tools that enable responsible data handling and help businesses build trust with their audiences by respecting their privacy choices.

‍

Why It Matters

Developed by IAB Europe, TCF helps the ad industry follow privacy laws like the GDPR in the EU. GPP expands on this, addressing laws in California’s CPRA, Colorado’s CPA, Quebec’s Law 25, and other regions—all in a single standard format. 

As privacy rules grow more complex, many publishers and advertisers have built their own ways to handle consent. GPP simplifies this with a unified approach that reduces legal risk and makes operations easier.

‍

‍

Optable’s Role

Optable is a contributor to Project Rearc, the IAB Tech Lab initiative focused on modernizing industry standards, including those related to privacy and identity. Our Co-founder and CPO, Bosko Milekic, joined the IAB Tech Lab Board of Directors in 2024, helping guide these efforts. Supporting GPP is part of our commitment to advancing interoperability and privacy compliance.

Beyond GPP, we’re also actively involved in several ongoing Tech Lab initiatives aimed at improving privacy, transparency, and interoperability across the ecosystem. This includes the Privacy Enhancing Technologies (PETs) working group, where we help define new privacy-safe methods for data collaboration; the development of the PAIR clean room protocol, which we co-authored; and support for evolving standards such as OpenRTB 2.6 ID provenance, Trusted Server, and RTB Containerization.

‍

What’s New for Optable Users

In the Optable platform, you can now set up API restrictions based on specific consent purposes defined by the IAB. This gives you full control over when data can be read or written, based on what your users have agreed to. By supporting GPP and TCF strings in Optable Real-Time APIs, we help our partners reduce legal risk and operational complexity, without compromising on flexibility or compliance. 

Talk to our experts today and learn more about how Optable enables responsible consent management.

‍