OPTABLE SOLUTIONS
Enrich your first-party data with thousands of attributes, activate across every platform you use, and see what makes each audience tick, without paying the per-CPM tax.
Third-party data is too expensive and fragmented for brands and agencies to use the way they need to. Optable allows you to build an enriched first-party data asset you can activate across all of your buying platforms.
Layer demographic, behavioral, intent, and contextual attributes onto your existing audiences from a single source.
Audience composition, trait indexing, and identifier coverage on every segment before you activate.
Build as many audiences as you need and enrich them as deeply as you want, without per-activation data charges.
AI-POWERED AUDIENCES
The Optable Audience Agent simplifies how you build curated audiences at scale.
Most third-party data providers charge by CPM, which means every activation eats into your margin and every test costs money. Optable's enrichment runs on a flat fee, so the cost doesn't scale with how often you use the data. You can build as many enriched audiences as you want and test as many variations as you need.
Insights on every audience show you exactly which identifiers are present, how the audience indexes against every trait in the graph, and where it skews. You see the composition before running the campaign, not after, so you can justify your spend and activate with confidence.
Optable offers built-in enrichment with our Optable Attributes product, using data hand-picked from best-in-class providers. We support turn-key integrations with providers such as Experian and TransUnion if your team already has commercial agreements with specific data providers. The platform is provider-agnostic, so you can use the providers that perform on your campaigns and drop the ones that don't.
“Connected commerce requires a more unified approach to data and activation across disparate ecosystems. Optable gives us the ability to execute with greater speed and precision, helping us deliver enhanced & agile solutions for our clients as the ecosystem continues to evolve.”
Mike Wolk, SVP of Growth and Partnerships
Whether you're activating in walled gardens, buying programmatically, reaching across channels, or collaborating with partners, the same graph powers it.
Create segments specific enough to justify premium pricing or reach by layering attributes onto your audiences.
Use audience composition data and trait indexing to show clients exactly why a segment matches the brief, not just how big it is.
Surface high-indexing traits inside an existing audience to spot the segments worth packaging separately or scaling further.
Marketplaces charge by CPM and force you to license each segment separately. Optable bundles attributes from multiple premium providers into a flat platform fee, so you can use the full data layer across every audience you build without per-activation costs.
Both. Some enrichment adds attributes to identifiers already in your graph (a known user becomes a known-and-described user). Other enrichment expands the graph itself by linking additional identifiers to existing clusters, which increases your addressable reach.
Optable's bundled enrichment includes data from best-of-breed providers, covering demographic, behavioral, intent, transactional, automotive, gaming, B2B, and IP geolocation attributes. The platform is provider-agnostic, so you can also plug in data partners you already have commercial agreements with.
Audience size tells you how many people are in a segment. Trait indexing tells you what makes that segment distinct, by comparing the audience's composition against the broader graph. A "luxury auto intender" audience that indexes 4x on premium content engagement and 2x on high household income gives you a story to sell against, not just a number.
Yes. Every audience built in Optable has a composition view that shows identifier coverage, trait distribution, and how the audience indexes against every other trait in the graph. The same data feeds the Audience Agent's reasoning when it proposes audiences against a brief.
Enrichment layers on top of audiences you've already defined in Optable, whether built from your first-party data, third-party signals, or contextual classification. It doesn't replace your existing audience strategy; it strengthens the logic behind it.
