Most CRM activation paths match at 30 to 40 percent and force you to manage destinations separately. Optable resolves your customer data against a robust identity graph, the Optable Identity System, then activates it across every destination you buy through, from one platform.
Resolve your CRM data against Optable’s identity graphs before activation, so you can reach more of your customers.
Push a single onboarded audience to walled gardens, DSPs, SSPs, and publisher inventory without rebuilding it for each destination.
Use your audiences across as many destinations as you need for a flat fee, without data costs scaling against your media spend.
“Since we started using [Optable], our match rate on advertising platforms like Google and Meta has been higher than it was when we went directly through our microservice. We went from 45% to 60% in DV360.”
Optable resolves your customer records against a multi-keyed identity graph, mapping hashed emails, phone numbers, device IDs, and IPs to a unified user record.
That resolution step is why match rates land higher than direct CRM-to-walled-garden uploads. You can activate the same person with whatever identifier the destination needs.
Onboard your customer data once, and the platform streamlines activation across every destination you buy through. Walled gardens connect via OAuth, DSPs receive partner-specific IDs, and SSPs and publishers get curation-ready audiences.
You define the audience. Optable handles the format, the identifiers, and the specific requirements for each one.
Flash Nodes let agencies onboard their client CRM directly into a private data clean room that works across Snowflake, Google, Amazon, and more.
Contractless workflows keep client data legally and operationally separate. Compliance teams need to sign off, but the agency has the audience output it needs to plan and activate.
Once your CRM is onboarded, the same data layer powers everything from retention campaigns to new-customer prospecting.
Activate your full customer base across paid channels, not just the lower percent that match natively in walled gardens.
Use the traits and behaviors of your highest-value customer segments to build new audiences that share those attributes, with all reach coming from Optable's identity graph and enrichment partners.
Exclude existing customers from acquisition campaigns, or recent purchasers from retargeting, with a single suppression audience that pushes everywhere at once.
