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OPTABLE SOLUTIONS
Close the loop between media and outcomes
Send conversions from Meta, Google, The Trade Desk, and many other platforms back into your audience strategy, so your next campaign learns from the last one.
Measurement that fuels future campaigns
Most campaign measurement happens after the fact in isolated dashboards. Optable connects conversion signals from your activation destinations back to the audiences that drove them. This creates a closed feedback loop so your next campaign builds on what worked instead of repeating what didn't.
Capture conversion data at the source
Conversion events flow directly from Meta, Google, and The Trade Desk into Optable, with no manual export or reconciliation work for your team.
Match exposure to outcomes
Resolve campaign exposure data against your CRM or internal records to identify which audiences are actually driving the outcomes you care about.
Refine your audiences with data
Performance signals feed back into your audience strategy. Automatically refine high-converting segments and suppress low-performing ones.
INDUSTRY FINDING
Brands and agencies need accurate measurement and attribution to justify spend
Measuring and attributing conversions becomes challenging with fragmented data across multiple platforms. But the ability to prove sales impact is critical for justifying ad spend, especially in environments like CTV or in-app. Marketers report significant gaps in measurement and attribution. That means minimal clarity and missed revenue opportunities. Without clear, closed-loop measurement, brands and agencies risk overspending on underperforming ads. Through Optable, conversion APIs can connect campaign metrics to your audience data, providing insights into what’s working and what needs refinement.
- Inability to connect media exposure to actual purchases
- 28%
- Results are not actionable in real time
- 26%
- Over-reliance on modeled/probabilistic data
- 25%
- No significant gaps today
- 23%
- Cannot isolate incremental lift
- 22%
- Difficulty aligning marketing and finance on outcomes
- 22%
- Fragmented data across partners and platforms
- 18%
- Lack of transparency in methodology
- 16%
Source: EMARKETER, 2026
INDUSTRY FINDING
Marketers need real-time, closed-loop measurement and attribution
1 in 3 marketers report siloed or inconsistent campaign measurement
Over 50% of marketers describe creative insights that lag behind media signals
7 out of 10 marketers wait to refresh creative until performance declines
Only 1 in 5 marketers use AI for creative analysis, and fewer use it to optimize performance
Source: EMARKETER, 2026
Capture conversions where they happen
Optable can connect directly to Meta's Conversion API, Google's enhanced conversions, and The Trade Desk's event ingestion, so the conversion signals your campaigns are already generating flow back into one place automatically.
Match exposure to business outcomes
Conversions tracked inside Meta or Google tell you what happened on those platforms. Answering whether media exposure drives an in-store visit, CRM lift, or multi-channel customer journey needs your first-party data in the picture, too. Optable can resolve campaign exposure data against your conversion records, so the measurement you report on reflects what the business actually cares about.
Build and optimize your measurement models
Optable feeds identity-resolved signals into the same data layer that powers your media mix modeling, incrementality testing, and audience-level lift analysis. Experiment with cleaner control groups, refine your MMM with inputs grounded in first-party data, and validate which audience segments are actually driving results.
Where conversion APIs and analytics earn their place
Closed-loop measurement changes how you build your next campaign.
Prove that media drove outcomes
Connect campaign exposure data to CRM purchases, in-store visits, or other offline conversions to demonstrate the business impact of media spend.
Double down on what works
Identify the audience segments driving conversions and automatically concentrate your spend on them, instead of splitting budget across underperforming segments.
Optimize audiences & partners with every cycle
Use conversion signals to evolve your audience strategy continuously. Reinforce what worked, retire what didn't, and sharpen your highest-value segments over time.
Frequently Asked Questions
How is this different from just reading Meta's or Google's own reporting?
Reporting inside each destination shows you what happened on that platform. Closed-loop measurement on Optable matches that exposure data against your CRM, your POS, or your offline conversion records, so you can see which audiences drove real business outcomes. You’ll get insights on outcomes those platforms can't see, like in-store visits or multi-channel customer journeys.
How does this connect to the audiences I'm already activating in Optable?
Directly. The same audiences you push to Meta, Google, or TTD return conversion signals that flow back into Optable, where they refine the audience for the next campaign. Activation and measurement share the same identity layer, so there's no manual reconciliation between them.
Do I need a clean room to use this?
For matching exposure data against your first-party records, yes. Optable matches the data inside a clean-room environment that keeps your customer data private and lets you measure across destinations without raw data exchange.