In the world of programmatic advertising, having the right identity solution is crucial for optimizing revenue without sacrificing margins. That's why we've developed a composable identity resolution & management solution to support a myriad of programmatic and direct monetization tactics that simply aren’t possible with other “rented” solutions.
Optable empowers programmatic leaders to increase revenue without eating into precious margins. Unlike rented solutions that hike up costs as your CPMs rise, Optable helps reduce the cost of "rented" identity graphs while offering a more sustainable, transparent, and extensible long-term identity solution.
Rented solutions carry significant costs, carving out a percentage of your monthly profits with an unpredictable ROI that re-sets just as frequently.
Continue to tune and deploy monetization strategies without the burden of additional costs.
One graph for one use case; bid enrichment. No customization, no extensibility, and no future where you fully control the outcomes.
Look beyond bid enrichment and deploy custom graphs for any yield-impacting use case across programmatic and direct channels.
Rented solutions use your data to augment a shared graph, potentially giving your competitors a leg up with your data.
Optable’s privacy-first approach means your data is never shared or pooled into a collective graph.
With limited control, these solutions provide little transparency behind the data being used to match and enrich your graph, making data provenance & attribution intangible.
Optable provides complete control and transparency in building a ground truth graph with real-time identity resolution and matching across all sources.
Composing your owned identity graph with Optable alongside an existing identity solution has shown to impact programmatic revenue 5-6% by improving the control group thus reducing the revshare cost of a rented graph.
Composing an enriched identity graph that you own not only helps boost programmatic revenues but also unlocks other yield-enhancing opportunities.
Integrate and manage a growing number of programmatic demand partner IDs across your ad inventory for identity resolution, matching, and enrichment. Test, tune, and measure the right mix of IDs to increase addressability across your 1st party data.
Our solution empowers you to increase your revenue without eating into your margins. Unlike competitive solutions that hike up your costs as your CPMs rise, Optable helps you reduce the cost of "rented" identity graphs while offering a more sustainable, long-term solution.
No-code deployment of leading alternative IDs accelerates experimentation without the hassle of lengthy development cycles. Save time and resources while integrating your inventory securely across various demand partners.
With complete control over the ID bridging process, you can experiment with multiple identity enrichment providers simultaneously, optimizing your resolve rates. Uncover valuable insights into yield and maximize the impact of your IDs on overall demand.
Say goodbye to black box solutions. Optable allows you to dictate how and when your bids are enriched, minimizing risks and ensuring positive outcomes with your demand partners.
Rented solutions with their RevShare pricing models carry significant costs, carving out a percentage of your monthly profits, forever. Optable is designed to minimize expenses by offering a fixed-price SaaS identity solution, providing a more efficient and sustainable approach without limits to how and where you activate your owned graph.
By providing full control over the ID bridging process, Optable allows you to test and optimize multiple identity enrichment providers, uncovering insights that boost yield.
ID Switchboard is our feature that enables instant connection to alternative IDs, saving time and resources by facilitating seamless integration with demand partners.
Yes! Your identity graph composed in Optable can work across both person & household level identifiers. As a result you can uncover both individual and household-level insights across audiences.
There are no limits on data sources. In general we don't have limits on data as long as you are within your allotted storage limit. Your Optable Sales & Solutions teams can help to better scope your specific needs around records, traits, etc.
Customers must own commercial relationships with partners. Optable can facilitate & in some cases re-sell partner data.
Optable is here to guide you through every step of the process, ensuring enhanced performance and optimized revenue for your programmatic advertising.
