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Complete Identity Management
Identity management for a cookieless future.
Increase addressability, navigate fragmentation, and make identity management easier.

Privacy-safe identity resolution and enrichment.

With cookies on their way out, Optable enables media owners to create premium, privacy-safe media activations that make use of their first party data.
IDENTITY AND AUDIENCE ENRICHMENT

Bring your data partner to the party.

Sometimes you need a hand, so we make it easy to integrate and manage your second party data across your entire audience footprint. Seamlessly increase addressability and enrich your audience with new attributes.
PROGRAMMATIC IDENTITY MANAGEMENT

Seamless compatibility with the advertising ID ecosystem.

With cookies going away and other device identifiers being masked the industry is relying on a handful of alternative identifiers. We make it simple to integrate and utilize those IDs within your ad system and figure out their impact on your business.
Consent Management

Respect privacy while increasing addressability

In the age of privacy, user consent is crucial. Automatically build audiences using only consented data and while feeding your marketing automation systems with the right signals to increase your addressability.

Our first-party data is already incredibly important to the success of our advertising offerings, and will only become more so going forward, so it’s imperative we activate it in a way that preserves the privacy of our readers while allowing us to continue providing value to our advertising partners.”

Geoffrey Bernard
La Presse, Vice-President,
Growth Marketing, Data Science & Consumer Insights

It’s time to turn your
data into opportunity.

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