Complete Identity Management
Identity management for a cookieless future.
Increase addressability, navigate fragmentation, and make identity management easier.
Privacy-safe identity resolution and enrichment.
With cookies on their way out, Optable enables media owners to create premium, privacy-safe media activations that make use of their first party data.
IDENTITY AND AUDIENCE ENRICHMENT
Bring your data partner to the party.
Sometimes you need a hand, so we make it easy to integrate and manage your second party data across your entire audience footprint. Seamlessly increase addressability and enrich your audience with new attributes.
PROGRAMMATIC IDENTITY MANAGEMENT
Seamless compatibility with the advertising ID ecosystem.
With cookies going away and other device identifiers being masked the industry is relying on a handful of alternative identifiers. We make it simple to integrate and utilize those IDs within your ad system and figure out their impact on your business.
Our first-party data is already incredibly important to the success of our advertising offerings, and will only become more so going forward, so it’s imperative we activate it in a way that preserves the privacy of our readers while allowing us to continue providing value to our advertising partners.
Optable empowers Raptive with ID Bridging. It is an important capability in our toolset, as identifiers are less accessible across our ecosystem. As a true SaaS provider, Optable gives us the controls we need across various sources of identity and transparently helps us test and optimize our addressability in cookieless environments. Working with Optable has helped us to scale and refine this practice across our large network of sites.”
We have undergone significant changes in the past few years, with a focus on building around our data warehouse. One of the main reasons The Globe and Mail chose Optable as a partner is because the integration process was relatively easy. Leveraging Optable's connection to our data warehouse made it a no-brainer for us to develop that capability.”
Our primary objective is to provide brands and agencies with deep insights into their audiences through Qubecor’s data. We've worked diligently with Optable to map all our data. After years of hard work collaborating with Optable and our teams, we made our gateway to accessible and comprehensive data, enabling us to offer these valuable insights.”
Learn how Optable helps you unlock the full potential of your data.
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