Complete Identity Management
Identity management for a cookieless future.
Increase addressability, navigate fragmentation, and make identity management easier.
Privacy-safe identity resolution and enrichment.
With cookies on their way out, Optable enables media owners to create premium, privacy-safe media activations that make use of their first party data.
IDENTITY AND AUDIENCE ENRICHMENT
Bring your data partner to the party.
Sometimes you need a hand, so we make it easy to integrate and manage your second party data across your entire audience footprint. Seamlessly increase addressability and enrich your audience with new attributes.
PROGRAMMATIC IDENTITY MANAGEMENT
Seamless compatibility with the advertising ID ecosystem.
With cookies going away and other device identifiers being masked the industry is relying on a handful of alternative identifiers. We make it simple to integrate and utilize those IDs within your ad system and figure out their impact on your business.
Our first-party data is already incredibly important to the success of our advertising offerings, and will only become more so going forward, so it’s imperative we activate it in a way that preserves the privacy of our readers while allowing us to continue providing value to our advertising partners.”
Learn how Optable helps you unlock the full potential of your data.
Optable Joins Prebid.org: Driving Innovation in a Rapidly Changing Advertising Landscape
We are officially joining Prebid.org, aligning ourselves with an organization revered for propelling significant initiatives in the media and advertising industry.
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