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Direct Activation
Activate campaigns straight from the clean room with a push of a button. Improve the addressability of audiences and enable activation in a privacy-preserving way.
Private Analytics
Collaborate with partners by creating analytics clean rooms for closed-loop attribution, audience data comparison and more.
Audience Planning
Gather powerful audience insights based on securely connected audience data. Visualize your audience and your own private identity graph.
Secure, locked down instances
Decentralized identity model is supported by offering a secure instances of the platform, minimizing data movement.
Differential privacy budgeting
Automatic support for privacy budgeting allows pacing of data collaboration operations in order to prevent data leakage.
Neutral, independent and ID-agnostic
The platform supports multiple personal and household identifiers, all of which can be used to build a private identity graph.
Secure cryptographic matching
Using cryptographically secure data matching, any partner can compare audience data using Optable’s open-source software.
Frictionless collaboration
Customers can create clean rooms for collaboration with their own partners - without those partners having to become Optable customers.
Connects to your data
App integrations allow for data to be connected from martech applications and data warehouses such as Shopify, SendGrid, Mailchimp and Snowflake.
End-to-end data clean room platform for frictionless collaboration
Data Connectivity
Choose from multiple data sources and import audiences via batch files, API or directly from a CDP.
Use the optional SDK modules to add real-time data from web, mobile or custom sources. Easily export matched audiences to cloud platforms for modeling and advanced analytics.
Identity Resolution
Whether you have a CDP or not, you can build and store your own first party identity graph in Optable. Easily add custom or 3rd party identifiers to extend match rates. For more information about how identity resolution works, see our documentation.
Secure Data Matching
The platform offers multiple paths to matching data. Using Optable's implementation of PSI (Private Set Intersection) cryptographic technique, any partner can compare data in a secure way, benefitting from the privacy and security properties of homomorphic encryption.
Analytics and Insights
Any partnership can start with overlap analysis, allowing to compare audience data in a secure, privacy-preserving way. Insights are based on identifiers as well as traits.
Integrated for activation
Optable enables campaign activation directly from the clean room environment. The platform is integrated with Prebid-enabled SSPs, Google Ad Manager and supports the Seller-Defined Audiences (SDA) standard.
Safeguarding Consumer Privacy: Understanding k-Anonymity
k-Anonymity is a data privacy technique that can help protect consumer privacy by making it difficult to identify an individual within a dataset. We explore what k-anonymity is and how it is used to protect personal information, as well as its drawbacks and limitations.
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