Modern, activation-friendly data clean room approach.
Secure, locked down instances
Decentralized identity model is supported by offering a secure instances of the platform, minimizing data movement.
Differential privacy budgeting
Automatic support for privacy budgeting allows pacing of data collaboration operations in order to prevent data leakage.
Neutral, independent and ID-agnostic
The platform supports multiple personal and household identifiers, all of which can be used to build a private identity graph.
Secure cryptographic matching
Using cryptographically secure data matching, any partner can compare audience data using Optable’s open-source software.
Customers can create clean rooms for collaboration with their own partners - without those partners having to become Optable customers.
Connects to your data
App integrations allow for data to be connected from martech applications and data warehouses such as Shopify, SendGrid, Mailchimp and Snowflake.
End-to-end data clean room platform for frictionless collaboration
Choose from multiple data sources and import audiences via batch files, API or directly from a CDP.
Use the optional SDK modules to add real-time data from web, mobile or custom sources. Easily export matched audiences to cloud platforms for modeling and advanced analytics.
Whether you have a CDP or not, you can build and store your own first party identity graph in Optable. Easily add custom or 3rd party identifiers to extend match rates. For more information about how identity resolution works, see our documentation.
The platform offers multiple paths to matching data. Using Optable's implementation of PSI (Private Set Intersection) cryptographic technique, any partner can compare data in a secure way, benefitting from the privacy and security properties of homomorphic encryption.
Any partnership can start with overlap analysis, allowing to compare audience data in a secure, privacy-preserving way. Insights are based on identifiers as well as traits.
Optable enables campaign activation directly from the clean room environment. The platform is integrated with Prebid-enabled SSPs, Google Ad Manager and supports the Seller-Defined Audiences (SDA) standard.
Read more about how Optable can activate your first party data strategy
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