Optable uses first party and third party cookies to enhance site navigation, analyze site usage, and assist in our marketing efforts and send you personalized advertising. You can accept all cookies by clicking the "Accept" button, reject all cookies by clicking the “Deny” button or configure their use by clicking "Preference". More information in the Users & Website Privacy Policy.
Maximizing First-Party Data Value in Collaboration between The Globe and Mail and VIA Rail through Optable Clean Room Technologies
In a changing digital landscape where third-party cookies are fading, Optable, The Globe and Mail, VIA Rail, and Touché! worked together to improve digital advertising through privacy-safe data collaboration.
"Best in class data clean room with stellar service. Optable has made it easy for us to quickly launch our data clean room instance and to run smarter campaigns for our top advertisers through it".
"Optable is great! Hearst relies on Optable to connect with our consumers and create addressibility for our advertisers. Great features & customer support".
"Optable empowers Raptive with ID Bridging. It is an important capability in our toolset, as identifiers are less accessible across our ecosystem. As a true SaaS provider, Optable gives us the controls we need across various sources of identity and transparently helps us test and optimize our addressability in cookieless environments. Working with Optable has helped us to scale and refine this practice across our large network of sites".
"Our first-party data is already an incredibly important success of our advertising offerings and will only become more so going forward, so it's imperative we activate it in a way that preserves the privacy of our readers while allowing us to continue providing value to our advertising partners".
“Our primary objective is to provide brands and agencies with deep insights into their audiences through Qubecor’s data. We've worked diligently with Optable to map all our data. After years of hard work collaborating with Optable and our teams, we made our gateway to accessible and comprehensive data, enabling us to offer these valuable insights".
"We have undergone significant changes in the past few years, with a focus on building around our data warehouse. One of the main reasons The Globe and Mail chose Optable as a partner is because the integration process was relatively easy. Leveraging Optable's connection to our data warehouse made it a no-brainer for us to develop that capability".
Optable uses first party and third party cookies to enhance site navigation, analyze site usage, and assist in our marketing efforts and send you personalized advertising. You can accept all cookies by clicking the "Accept" button, reject all cookies by clicking the “Deny” button or configure their use by clicking "Preference". More information in the Users & Website Privacy Policy.