Hear from La Presse about their takeaways on implementing data collaboration in their strategy and operations.

Listen to valuable insights and some good humor from our speakers:
- Patrick Salois, VP, Sales and Operations, La Presse
- Geoffrey Bernard, Chief Marketing Officer, La Presse
- Bennett Crumbling, Head of Marketing, Optable (moderator)

Learn from the webinar:
- How did La Presse secure leadership buy-in and enable its transformation into a tech-heavy data business?
- What is the process behind La Presse's new advertising products and what is the role of team collaboration?
- What strategies did La Presse employ to build strong readership trust with 70% authenticated readers and to enable effective advertising targeting?
- How partnering with Optable has shaped La Presse's data strategy and tech stack optimization?
- How has La Presse’s revenue evolved from leveraging data collaboration, and by how much?

‍