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OPTABLE SOLUTIONS

Unlock omnichannel identity activation at scale

Stop building around the ecosystem. Start building for your bottom line.

Get a Demo

Resolve, activate, and collaborate without the complexity

Optable simplifies interoperability by unifying fragmented data to resolve & enrich identity in real-time so you can activate audiences in the places that drive a meaningful impact on revenue and business objectives. From infrastructure to execution, we provide the flexibility and control you need to manage data across online and offline environments with confidence.

Real-time identity done the right way

Leverage every signal from every source to resolve identities across authenticated and unknown visitors. Build a durable and trusted identity graph that commands premium dollars wherever audiences are activated.

Configurable,
Integration-Ready Stack

Support your operational complexity with flexible identifier scoping, batch and streaming data support, and native compatibility with 50+ sources and destinations.

Fast, Private Activation Without Moving Data

Enable sub-100 millisecond recognition and event collection while activating audiences server-side without leaking  data on the open web.

Identity built for enterprise scale

500M+

IDs Resolved Daily

~3wks

Average time to deploy first use case

<100ms

Low latency SDK

“Hearst relies on Optable to connect with our consumers and create addressability for our advertisers. Great features & customer support”

David Lundell
VP Identity Product Development

Real-time identity resolution and event capture

We build your identity graph based on all observed events across all integrated sources. As we witness signals from our low-latency SDK and server-side APIs, we deterministically build a rich and precise story about each visitor that fuels durable, high-fidelity identity graphs.

Flexible Graph Construction, Your Way

Empower buyers to bid more confidently and aggressively on your inventory by sending rich, accurate audience insights directly within the bidstream. Integrate effortlessly with Prebid and header bidding solutions, powering efficient, enriched data flow to every demand source

Maximize Match Rates & Cross-Device Reach

Increase the value of every impression. Enable SSPs and curation partners to match identifiers against your graph in real-time, drastically increasing audience match rates. Resolve audiences built on one identifier (e.g., MAIDs) to inventory transacted on another (e.g., IPs), unlocking new revenue.

Frequently Asked Questions

What is an identity graph?

What is interoperability and why is it important to publishers?

Why is real-time important in identity & audience activation?

How does Optable help manage opt-out & privacy?

What platforms & technologies is Optable interoperable with?

What types of data can I use with Optable?

What types of data collection does Optable enable?

What is the difference between client-side and server-side integration

What is the response time for Optable’s SDK?

Connect to your ecosystem

Free your team from complex integrations and upkeep; Optable makes connecting to your existing sources, destinations, and partners faster to implement and easier to maintain.

View activation integrations

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