Advertising and first party data in the age of privacy

Introducing the Optable Data Connectivity Platform

Publishers

Unlock better audience data

Improve the addressability of the audiences and enable people-based targeting by using identity data in a privacy-preserving way.
Increase the profitability of ad inventory by better addressing unidentified, cookieless inventory.
Gather powerful audience insights based on imported audience data.
Assemble audiences using safely imported events, traits and characteristics.
See Publisher Solutions

Brands

Do more with customer data

Use cutting-edge privacy-preserving methods to activate people-based targeting campaigns.
Enable audience data onboarding using secure data clean rooms.
Personalize customer experiences using securely collected data.
Orchestrate identity resolution across data sources scattered within the organization.
See Brand Solutions

Alliances

Build next-generation data alliances

Continuously share audience data across your ecosystem in a secure, privacy-preserving manner.
Enable advertisers to securely onboard audience data.
Activate campaigns across the ecosystem using existing programmatic infrastructure.
See Alliance Solutions

The future of digital advertising is rooted in identity and consent.

Optable is a platform built for the next generation of media companies.

Decentralized

Each customer runs their own, secure instance of the platform

Privacy-preserving

Uses cutting-edge privacy-preserving techniques.

Device-agnostic

Works across devices, apps and environments.

“We are on the cusp of a new era in advertising. Regulation, browser and mobile OS changes require a radically new approach to managing customer data.”

Bosko Milekic,
Co-founder & CTO, Optable

Get in touch for a demo.

Let's see if there is a fit?