Advertising and first party data in the age of privacy

Introducing the Optable Data Connectivity Platform
Publishers

Unlock better audience data

  • Improve the addressability of the audiences and enable people-based targeting by using identity data in a privacy-preserving way.
  • Increase the profitability of ad inventory by better addressing unidentified, cookieless inventory.
  • Gather powerful audience insights based on imported audience data.
  • Assemble audiences using safely imported events, traits and characteristics.
Brands

Do more with customer data

  • Use cutting-edge privacy-preserving methods to activate people-based targeting campaigns.
  • Enable audience data onboarding using secure data clean rooms.
  • Personalize customer experiences using securely collected data.
  • Orchestrate identity resolution across data sources scattered within the organization.
    See Brand Solutions
Alliances

Build next-generation data alliances

  • Continuously share audience data across your ecosystem in a secure, privacy-preserving manner.
  • Enable advertisers to securely onboard audience data.
  • Activate campaigns across the ecosystem using existing programmatic infrastructure.
    See Alliance Solutions

The future of digital advertising is rooted in identity and consent.

Optable is a platform built for the next generation of media companies.

Decentralized

Each customer runs their own, secure instance of the platform

Privacy-preserving

Uses cutting-edge privacy-preserving techniques.

Device-agnostic

Works across devices, apps and environments.

“We are on the cusp of a new era in advertising. Regulation, browser and mobile OS changes require a radically new approach to managing customer data.”

Bosko Milekic,
Co-founder & CTO, Optable

Get in touch for a demo.

Let's see if there is a fit?