Advertising and first party data in the age of privacy
Introducing the Optable Data Connectivity Platform
Publishers
Unlock better audience data
- Improve the addressability of the audiences and enable people-based targeting by using identity data in a privacy-preserving way.
- Increase the profitability of ad inventory by better addressing unidentified, cookieless inventory.
- Gather powerful audience insights based on imported audience data.
- Assemble audiences using safely imported events, traits and characteristics.
Brands
Do more with customer data
- Use cutting-edge privacy-preserving methods to activate people-based targeting campaigns.
- Enable audience data onboarding using secure data clean rooms.
- Personalize customer experiences using securely collected data.
- Orchestrate identity resolution across data sources scattered within the organization.See Brand Solutions
Alliances
Build next-generation data alliances
- Continuously share audience data across your ecosystem in a secure, privacy-preserving manner.
- Enable advertisers to securely onboard audience data.
- Activate campaigns across the ecosystem using existing programmatic infrastructure.See Alliance Solutions
The future of digital advertising is rooted in identity and consent.
Optable is a platform built for the next generation of media companies.
Decentralized
Each customer runs their own, secure instance of the platform
Privacy-preserving
Uses cutting-edge privacy-preserving techniques.
Device-agnostic
Works across devices, apps and environments.
“We are on the cusp of a new era in advertising. Regulation, browser and mobile OS changes require a radically new approach to managing customer data.”
Bosko Milekic,
Co-founder & CTO, Optable
Co-founder & CTO, Optable
Get in touch for a demo.
Let's see if there is a fit?
