Connect signals across every screen. Turn them into differentiated audiences, agentic direct opportunities, and omnichannel activation.
“Optable became our connection to the programmatic landscape, giving our demand partners new ways to reach our audiences beyond gaming environments.”
Alex Blum, COO
3.4× reach
Optable’s Agentic Marketplace, Audience, and Identity products stand on their own. Start with the challenges worth solving now, connect to the systems you already use, and add capabilities without starting over. The same signal foundation powers it all.
Optable Agentic Marketplace
Your highest-value inventory shouldn’t disappear because it lives in decks, inboxes, or the head of a seller. Build your audience products into a storefront buyer agents can find and transact on.
Let a buyer agent carry campaign intent across participating publishers, return comparable direct opportunities, and keep the media path transparent.
Optable Audience
Your advantage is the signal only you can see. Bring identity, behavior, context, intent, inventory, and partner data together so planning teams can turn these rich signals into differentiated audience products faster.
Your best audience strategy starts with you and your clients’ data. Optable helps you onboard, enrich, and expand that data without renting another segment for every campaign.
Optable Identity
Most of your visitors never log in. Optable recognizes them anyway. They’re resolved to a graph you own that grows and adapts with every property you add, so more of your inventory sells as addressable.
Reach should not disappear when cookies, device IDs, or logins are unavailable. Optable resolves across multiple identity spaces at once, so more of your customers stay reachable on the media you buy.
Resolve identity, package your audiences, and sell to agentic demand.
Every visitor gets resolved, across web, app, audio, and CTV, in real time through Optable ID Switchboard. More resolved impressions means more inventory you can sell at full value.
Optable Audience Agent turns a brief into a sized, priced segment in minutes, without a week of manual work. Collaborate without exposing raw data in an Optable clean room, not a separate vendor’s.
Enrich your data so buyer agents have a clear signal. Optable Sales Agent negotiates and closes against your rules over AdCP, the open protocol Optable helped found, so revenue can keep flowing.
Bring your first-party data to Optable ID Switchboard and match it against resolved identity across web, app, audio, and CTV, so you reach a person rather than a cookie.
Optable Audience Agent turns your brief into a sized, priced audience in minutes. Model lookalikes inside an Optable clean room without exposing raw data to anyone.
Discover and negotiate premium inventory over AdCP, the open protocol Optable helped found, so your agents close against your rules without a manual RFP.
Agentic advertising is changing how audiences get planned, bought, and sold. See what we’re learning as we build with publishers, media owners, agencies, advertisers, and technology partners.
Agents are now buying media. Most publishers aren't ready to sell to them.
Most publishers know agentic advertising is in development. Fewer know whether their data, teams, and infrastructure are ready for it.
The agentic transition is the most consequential shift in digital advertising since the rise of programmatic advertising.
Optable is an AI-native platform, built for the agentic era. Every account gets a human team to answer your questions and support your workflow.
Fewer contacts, fewer integrations, fewer fees, and a platform ready for the shift to agentic advertising.
