In a world where third-party signals are vanishing and privacy regulations are tightening, the way media companies manage identity is changing fast.

Deloitte Digital and Optable have partnered to create a whitepaper that explores the new data collaboration opportunities for RMNs in the era of data privacy and cookieless advertising.

As third-party data signals fade, publishers are racing to build future-ready strategies grounded in identity, privacy, and collaboration.