Optable is building the next generation of privacy-first data infrastructure to power a migration toward privacy-safe advertising
In a changing digital landscape where third-party cookies are fading, Optable, The Globe and Mail, VIA Rail, and Touché! worked together to improve digital advertising through privacy-safe data collaboration.
Data collaboration technologies, like data clean rooms, has become a hot topic among media owners.
As third-party data signals fade, publishers are racing to build future-ready strategies grounded in identity, privacy, and collaboration.
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