As third-party data signals fade, publishers are racing to build future-ready strategies grounded in identity, privacy, and collaboration.

This exclusive report from Digiday, in collaboration with Optable, reveals how the industry is evolving to monetize audience data in a privacy-first world. We surveyed 97 media owners and publishers to uncover insights, investments, and innovations shaping the digital advertising of tomorrow.

What you’ll learn:

1. How publishers are replacing third-party signals with first-party identity strategies
2. Where media companies are investing to stay competitive in a privacy-centric ecosystem
3. How clean rooms and data collaboration are reshaping campaign planning and measurement
4. The current state of publisher audience data — and what’s next for monetization at scale
   

Download the full report now to inform your own strategy for privacy-safe, revenue-driving audience data.