OPTABLE PLANNER AGENT
The AI-powered sales assistant that automates ad planning workflows, from RFP to activation.
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Stop losing revenue to a slow, manual processes bogged down by spreadsheets and disconnected tools. Planner Agent is the first audience planning tool for publishers built to work across identity, audience, and activation workflows. Acting as an AI-powered co-pilot for your sales teams, it automates the entire workflow from RFP to activation.
“By working with AI agents that can analyze audiences, help negotiate deals, and optimize in real time, we’re aiming to dramatically reduce turnaround time and increase performance. It’s like adding an army of experienced data analysts and traders to assist our campaigns, only it is faster, more scalable, and always on.”
Optable Planner Agent automates the entire path from brief to activation, turning complex audience planning into a fast, guided workflow. Every step is designed to save time, eliminate manual work, and keep teams fully in control.
The agent analyzes the RFP to understand campaign goals, target audiences, and constraints.
It connects to multi-source data to identify and construct qualified audience segments that match the RFP.
Forecast inventory against the selected audiences to ensure scale and delivery.
A human-in-the-loop reviews the proposed audiences and packages, applying business rules, compliance, and brand safety checks.
Approved campaigns are pushed to ad servers or SSPs,with delivery data feeding back for optimization and reporting.
OPTABLE PLANNER AGENT
Request your access today and be among the first to transform your audience planning process.
