OPTABLE AUDIENCE AGENT
The AI-powered sales assistant that automates ad planning workflows, from RFP to activation.
Request your Audience Agent demo today
Stop losing revenue to slow, manual processes bogged down by spreadsheets and disconnected tools. Optable Audience Agent is the first audience planning tool for publishers built to work across identity, audience, and activation workflows. Acting as an AI-powered co-pilot for your sales teams, it automates the entire workflow from RFP to activation.
Turn around tailored proposals in minutes, not days. Audience Agent interprets briefs, builds precise audience blueprints so you can respond first, respond smarter, and close more business.
Audience Agent analyzes every signal across your 1st, 2nd, & 3rd party data to uncover unseen audience connections, turning overlooked segments into valuable revenue opportunities.
Handle more briefs, campaigns, and activations with the same team. Audience Agent frees up your experts for strategy and growth instead of coordination.
“By working with AI agents that can analyze audiences, help negotiate deals, and optimize in real time, we’re aiming to dramatically reduce turnaround time and increase performance. It’s like adding an army of experienced data analysts and traders to assist our campaigns, only it is faster, more scalable, and always on.”
Alex Blum, Chief Operating Officer
Audience Agent automates the entire path from brief to activation, turning complex audience planning into a fast, guided workflow. Every step is designed to save time, eliminate manual work, and keep teams fully in control.
STEP 1
The agent analyzes the RFP to understand campaign goals, target audiences, and constraints.
STEP 2
It connects to multi-source data to identify and construct qualified audience segments that match the RFP.
STEP 3
Forecast inventory against the selected audiences to ensure scale and delivery.
STEP 4
A human-in-the-loop reviews the proposed audiences and packages, applying business rules, compliance, and brand safety checks.
STEP 5
Approved campaigns are pushed to ad servers or SSPs, with delivery data feeding back for optimization and reporting.
Optable Audience Agent is an AI-powered co-pilot that automates the entire ad planning process—from RFP interpretation to activation. It helps publishers respond faster, reduce manual work, and build more accurate audience and inventory plans.
It eliminates time-consuming manual steps like parsing RFPs, searching for audience data, managing spreadsheets, and coordinating between sales, ops, and data teams. By automating those tasks, publishers can shorten planning cycles, respond to more RFPs, and drive higher revenue.
Audience Agent connects to multi-source data, including your 1st party data in Optable, partner data integrations, and contextual or 3rd party signals. This lets it uncover audiences across your full data footprint, not just what’s immediately visible.
No. Audience Agent is human-in-the-loop by design. Every recommendation and audience plan requires review and approval before activation, keeping publishers fully in control while automating the repetitive work.
Optable Audience Agent is designed for publishers and agencies that manage frequent RFPs, rely on 1st party data, and want faster, more consistent planning and activation workflows without adding headcount.
Audience Agent is built on open standards designed for interoperability and security. It supports the Model Context Protocol (MCP), which allows LLM-based agents to interact safely with APIs and context-aware tools, and the Ad Context Protocol (AdCP), which standardizes how agentic systems exchange campaign, audience, and activation data across the ad ecosystem. Together, these protocols ensure publishers can integrate seamlessly with existing systems today, and collaborate with agentic buyers and AI-driven workflows in the future.
Publishers using Audience Agent can expect faster RFP response times, increased proposal throughput, fewer manual errors, and more consistent, data-backed proposals, ultimately leading to higher win rates and stronger advertiser relationships.
Optable Audience Agent
Request your access today and be among the first to transform your audience planning process.
