Agentic Audience Planning with Optable
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Gaming audiences deserve more than contextual targeting

Activate the richest behavioral data in the industry across every channel your players use.

Book a Demo

“With Gamer.ID and Gamer.Graph, [powered by Optable], we are revolutionizing audience targeting in gaming. Our privacy-first approach combines premium data intelligence with measurable results for brands.

Traditional identity solutions have failed gaming audiences, but Gamer.ID enables brands to reach authentic gamers across all touch points—without cookies or probabilistic models. [This] is a comprehensive gaming identity framework that bridges gaming, programmatic, and commerce.”

Indy Khabra
Co-Founder, Livewire
case study

How Unity turned gaming data into measurable results

Signal enrichment and agentic solutions earned Unity:

290%

CTR lift + 193% engagement lift with interactive ads

32%

CTR lift + 25% engagement lift for brand advertisers

169%

engagement lift overall
within two weeks
Read the case study
Schedule a demo
Unity launched Audience Hub with Optable to exceed the limitations of their mobile-only first-party data and support cross-channel activation of their highly-engaged gaming audiences.
parnter spotlight
Hear from Chris Feo, SVP of Programmatic at Unity, on how AI unlocks targetable insights for gaming audiences
OPTABLE PLATFORM
Maximize the revenue potential of your player ecosystem
Optable helps you access and monetize the unique value of your gaming audiences more effectively across channels.
Resolve unified gamer profiles
Siloed gaming data lacks the detail and reach that advertisers demand. Resolving gamer IDs offers clearer insights into gamers’ interests and behaviors, allowing for more targeted in-game advertising.
Capitalize on rich behavioral data
Gaming channels capture unique data that other channels can’t access: the gameplay users prefer, what occupies their attention, the in-game purchases they make, and what interests them most.

Optable helps you collect and contextualize this with trusted partners. Enrich and activate your 1P data in a privacy-safe environment so you can give advertisers a more comprehensive, three-dimensional view of available audiences without compromising privacy.
Real-time, cross-channel targeting
With a full picture of your gaming audiences, advertisers can reach them wherever they play across mobile, console, PC, and CTV platforms.Optable helps you activate unified gamer profiles across every touchpoint the moment an opportunity arises, powered by the rich insights found in gaming environments.

Turn your data into a revenue engine in the agentic era.

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