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“We’re especially excited about the impact on in-app inventory, an area where integrating ID solutions is historically complex. We worked with Optable to build a server-side module that streamlines these for this cohort. Already, we've seen promising results that show meaningful revenue gains for our publishers.”
Kristen Williams
Senior Vice President of Strategic Partnerships at Magnite
OPTABLE PLATFORM
Maximize the revenue potential of your mobile audience
Optable helps you access and monetize the unique value of your mobile audiences more effectively across every channel your users visit.
Make your app inventory discoverable
Siloed in-app data lacks the reach and context that advertisers demand. If buyers and buyer agents can't confidently evaluate your inventory, they underpay or won’t bid at all.
Optable resolves identities from device signals so every impression reaches buyers with the context they need to bid confidently. Better signals mean more demand, better fill rates, and increased CPMs.
Bridge the gap between app and web
Your users don't stay in one environment. They open your app, browse your mobile site, and convert on desktop. Optable builds a unified identity foundation that connects in-app device signals to web-based identifiers, giving you and your advertisers a continuous, cross-surface view of the same individual. That continuity turns fragmented impressions into high-value inventory.
Enrich signals and activate audiences agentically
Mobile apps capture behavioral signals other channels can't. Optable enriches those first-party signals with trusted third-party data to build robust golden record profiles.
Audience Agent turns the result into ready-to-buy packages by reading incoming briefs, proposing audience segments built from your resolved mobile data, and routing to a human for approval before pushing directly to your preferred SSPs and ad platforms.
"Our collaboration with Optable is a key step in our mission to build a more connected and effective ecosystem for advertisers across the gaming landscape and beyond."
Alex Blum
COO, Unity
Turn your data into a revenue engine in the agentic era.
