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“CTV is a challenging environment for publishers looking to build a robust identity strategy that can be activated programmatically. By working with Optable to resolve identity server-side and connect directly with Publica, we help publishers like Hearst seamlessly extend their addressable reach into premium video and capture new demand.”
Cameron Mille
Chief Revenue Officer at Publica by IAS
OPTABLE PLATFORM
Maximize the revenue potential of your premium video audiences
The CTV and premium video publishers who win more deals are the ones whose audiences are resolved, packaged, and accessible to the buyer agents evaluating and activating inventory. Optable helps you build that foundation with the tools to monetize it at the price your premium audiences deserve.
Resolve household identity without tags
The identity solutions designed for the web don't work for CTV and premium video. Optable resolves CTV identities server-side without requiring browser-based tags.The result is an interoperable ID returned in real time, giving buyers the signal confidence they need to bid on your premium video inventory.
Build and sell CTV audiences with your full data picture
CTV inventory earns premium rates when it's backed by premium audience intelligence. Optable enriches your CTV signals with trusted third-party demographic and behavioral data, then makes those audiences available for direct sales, programmatic guaranteed, and SSP curation.
For free ad-supported TV (FAST) streaming inventory where users aren't logged in, Optable resolves household identity using available signals mapped to hashed emails and translated into enriched IDs. The same audience enrichment that powers your premium subscribers also captures the unauthenticated household watching in the same living room.
Activate audiences across every screen
The same household watches your content on the TV, reads it on mobile, and converts on desktop, but most identity solutions consider those platforms separately.
Optable's identity graph links CTV device signals to web and app identifiers, giving you a unified view of your audience across every touchpoint. A segment built from CTV viewing behavior inherits the web and mobile identifiers of the same users, enabling activation across display, in-app, and video without rebuilding audiences per channel.
"Optable is great! Hearst relies on Optable to connect with our consumers and create addressability within our CTV footprint. Great features & customer support".
David Lundell
VP Identity Product Development at Hearst Review on G2.com
Turn your data into a revenue engine in the agentic era.
