Authenticated reach is shrinking, walled-garden match rates are stalling, and most identity tools stop at the browser. Optable resolves identity across every surface you buy against, on infrastructure you control.
Run multiple matchers in parallel and keep the ones that actually lift revenue with Optable’s ID Switchboard.
A private graph built on your data, with full provenance, so you can audit what's connected and why.
Sub-50-millisecond resolution across web, mobile, CTV, audio, and in-app.
Optable is platform-agnostic, making it easy to build an enriched, unified identity graph to bring into all of your DSPs, SSPs, walled gardens, and more.
Source: EMARKETER, 2026
Most identity stacks resolve to a single ID space, capping your match rate at what that partner can deliver. Optable's ID Switchboard resolves to multiple ID partners in parallel and ranks every linkage by accuracy on every call.
The result: more opportunities per impression and matches that hold up against your first-party data.
You don't have to rip out your current ID provider to test a better one.
Optable runs alongside what you have today. you can compare resolve rates and yield directly before committing to any change.
The graph you build feeds your audience enrichment, CRM activations, and conversion measurement. Your investment in identity pays off across every adjacent workflow.
Whether you're activating in walled gardens, buying programmatically, reaching across channels, or collaborating with partners, the same graph powers it.
Push higher-match-rate audiences to Meta, TikTok, Snap, and Google Ads through OAuth-connected destinations.
Match your customer and prospect data into DSP and walled-garden buys at higher rates than direct integrations can deliver.
Reach the same customer across CTV, audio, and in-app with server-side resolution for environments where tags don't work.
Match against publisher and partner audiences in privacy-preserving clean rooms, with the same graph driving resolution.
