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OPTABLE SOLUTIONS
Resolve identity wherever your audience goes.
One identity layer for web, in-app, CTV, and audio, with the match rates and provenance buyers can trust.
Turn fragmented identity into addressable reach
Authenticated reach is shrinking, walled-garden match rates are stalling, and most identity tools stop at the browser. Optable resolves identity across every surface you buy against, on infrastructure you control.
Higher match rates
Run multiple matchers in parallel and keep the ones that actually lift revenue with Optable’s ID Switchboard.
Own your graph
A private graph built on your data, with full provenance, so you can audit what's connected and why.
Activate everywhere
Sub-50-millisecond resolution across web, mobile, CTV, audio, and in-app.
Identity built for enterprise scale
- 40B+
- Active Profile Records
- 800M+
- Daily Requests
- 500M+
- IDs Resolved Daily
- 50+
- Source & Destination Integrations
INDUSTRY FINDING
Personalization demands better platform integration & identity resolution
Optable is platform-agnostic, making it easy to build an enriched, unified identity graph to bring into all of your DSPs, SSPs, walled gardens, and more.
- Limited integration across platforms/tools
- Brands42%
- Agencies47%
- Difficulty unifying data into a single customer profile
- Brands37%
- Agencies47%
- High costs of data management solutions
- Brands40%
- Agencies44%
- Lack of real-time access to data
- Brands33%
- Agencies42%
Source: EMARKETER, 2026
Match more across multiple ID partners
Most identity stacks resolve to a single ID space, capping your match rate at what that partner can deliver. Optable's ID Switchboard resolves to multiple ID partners in parallel and ranks every linkage by accuracy on every call. The result: more opportunities per impression and matches that hold up against your first-party data.
Manage identity without rebuilding
You don't have to rip out your current ID provider to test a better one. Optable runs alongside what you have today. you can compare resolve rates and yield directly before committing to any change.
Connect identity to every workflow
The graph you build feeds your audience enrichment, CRM activations, and conversion measurement. Your investment in identity pays off across every adjacent workflow.
Identity powers every buying motion
Whether you're activating in walled gardens, buying programmatically, reaching across channels, or collaborating with partners, the same graph powers it.
Walled garden activation
Push higher-match-rate audiences to Meta, TikTok, Snap, and Google Ads through OAuth-connected destinations.
Programmatic reach
Match your customer and prospect data into DSP and walled-garden buys at higher rates than direct integrations can deliver.
Omnichannel audiences
Reach the same customer across CTV, audio, and in-app with server-side resolution for environments where tags don't work.
Data collaboration
Match against publisher and partner audiences in privacy-preserving clean rooms, with the same graph driving resolution.
Frequently Asked Questions
What is an identity graph, and why does it matter that I own mine?
An identity graph links the signals you collect (emails, device IDs, IPs, cookies) into unified records of the same person across surfaces. Owning yours means the graph runs in your environment, you can see exactly how each linkage was made, and you don't pay a vendor per impression to use what's already yours.
Is matching deterministic or probabilistic?
Both. Optable prioritizes deterministic matches on authenticated signals first, then falls back to probabilistic inference when authenticated signals aren't available, with the source and method labeled on every ID returned.
How is this different from what LiveRamp or LiveIntent already does?
LiveRamp and LiveIntent each resolve to their own ID space and charge per impression. Optable resolves to multiple ID spaces in parallel, prices the platform as a flat SaaS license, and runs on infrastructure you control rather than infrastructure you rent. You can run Optable alongside other vendors.
Does this work for CTV, audio, and in-app, or just web?
Optable resolves identity server-side, which is the only way to reach environments where tags don't work, including CTV through leading ad servers like Magnite & Publica, audio through audio SSP such as Triton, and in mobile in-app & gaming environments using Prebid or server-to-server connections.
How does Optable handle privacy and consent?
Consent enforcement, purpose limits, and regional data rules run at every step, with full audit logging on every activation. The platform supports GDPR, CCPA, and similar frameworks. Identity data stays within your environment rather than being pooled into a shared graph.