Reach premium publisher audiences agentically

Richer first-party data, premium editorial context, and direct-publisher relationships are becoming accessible through the agentic workflows your team already runs.

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Premium publisher audiences, ready for agentic buying

Walled gardens are equipped to support agentic buying, but the rest of premium media hasn’t caught up. Optable is closing that gap from the publisher side, building the infrastructure that lets premium publishers make their first-party data and inventory available to the agentic workflows marketers are already running.

Go beyond walled gardens

Access first-party data, deep behavioral signals, and editorial context from authenticated subscribers that walled garden inventory can't match.

Direct deals at agentic speed

The manual work that makes direct deals slow moves into an automated workflow your agents can drive.

Built on interoperable protocols

Optable's publisher-side agents are built on MCP and AdCP, so the buyer agents your team already runs can connect through the standards you're already building against.

INDUSTRY FINDING

Agentic ad buying is on the rise

The Optable Audience Agent streamlines brief creation, audience discovery, activation, and campaign optimization. Paired with the Optable platform, Audience Agent can synthesize all of your onboarded CRM data to activate niche audiences across SSPs, DSPs, walled gardens, and more.

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% of US ad buyers on AI-related areas of investment in 2026

GenAI use in media campaigns: 78%
Optimizing content for AI-generated answers: 73%
Cross-platform measurement: 72%
Agentic AI ad buying/campaign execution: 66%
AI large language models (LLMs): 66%

Source: EMARKETER, 2026

Reach engaged audiences that walled gardens lack

Walled gardens offer immense inventory, but they’re oversaturated. Premium publishers reach audiences walled gardens don't: authenticated subscribers, paid users, and people engaging with editorial content they trust. Optable's infrastructure lets that data become readable by buyer agents, so your team can include premium publisher audiences in the same automated workflows you already use for walled gardens.

Engage in direct deals that don't take weeks

The direct-deal cycle has always been one of the slowest motions in media buying. Agentic workflows compress that timeline by letting buyer agents and publisher-side agents handle the steps your team has been doing manually. The work that publishers and buyers used to do over weeks of email becomes a single conversation between agents, with your team approving the moves that matter.

INDUSTRY FINDING

How marketers are already using AI in advertising

Combining data, segmenting audiences, and analyzing performance can be a tedious process. Optable's Audience Agent simplifies this work by combining the power of agentic AI + flexible data infrastructure. The result is the ability to reduce the process of analyzing & optimizing your audience data from days to minutes so you can focus on the strategic decisions that make your campaign perform.

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Areas where marketers worldwide are applying AI in marketing

Content creation: 84%
Performance marketing: 58%
A/B testing and experimentation: 53%
Campaign planning, in-flight optimization and media buying: 49%
Customer segmentation and audience targeting: 47%
Social listening and sentiment analysis: 41%
Chatbots and conversational marketing: 29%

Source: EMARKETER, 2026

Identity powers every buying motion

Whether you're activating in walled gardens, buying programmatically, reaching across channels, or collaborating with partners, the same graph powers it.

Direct deals at programmatic speed

Bring direct-publisher campaigns into the same agentic workflow your team uses for programmatic.

Plan with publisher data

Query premium publisher first-party data through your existing buyer agent and surface audiences walled-garden environments don't have.

The whole internet's sales kits, at your fingertips

Find unique inventory packages such as custom creatives, sponsorship content, or even packaged outcomes across a growing ecosystem of sellers.

Frequently Asked Questions

Does Optable offer a buyer agent?

No. Optable's work is on the publisher side with our Audience Agent and Sales Agent. The buyer agent is one you’ve built in-house, deployed through an agency partner, or acquired by a buying platform you work with. Optable's role is to make publisher audiences and inventory accessible to agentic workflows so the agents you're already running can transact against them.

Why does this matter if I can already buy walled-garden inventory agentically?

Walled gardens are one set of destinations with one set of audiences. Premium publishers bring data and context that walled gardens don't have. Until publisher infrastructure started to catch up, that part of the market wasn't reachable through agentic workflows. Optable is closing that gap so your agentic buying stops being limited to where the walled gardens end.

How does this fit with the rest of my buys?

It doesn't replace anything. Walled garden buying can continue where it already runs. Programmatic buying can continue through your DSPs. What changes is that premium-publisher direct deals and PMPs stop being the manual exception in an otherwise automated workflow. You get access to richer data and loyal, engaged audiences that walled gardens can’t reliably offer.