OPTABLE SOLUTIONS

Increase programmatic monetization

Boost programmatic monetization by enhancing audience addressability, enriching ad requests, and driving demonstrably better CPMs.

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The addressability engine for anonymous traffic

Make every impression count. Expand the portion of your inventory that buyers can confidently target, leading to more bids and higher fill rates across your entire programmatic supply, no matter the identifier landscape of the moment.

Improved Addressability

Reach more of your audience whether they're known, anonymous, or somewhere in between. With Optable Identity Resolution your campaigns continue to perform in a world of fragmented IDs.

Trusted Ad Request Enrichment

Empower buyers to bid more confidently and aggressively on your inventory by providing them with trusted and rich signals directly within the bidstream

Better CPMs and Revenue

Directly convert improved addressability and enriched ad requests into significantly better CPMs that drive uplift in your overall programmatic revenue.

Identity built for enterprise scale

ADDRESSABILITY

5X+

Improved addressability by leveraging one or more alternative ID providers

FILL RATE

2.4X+

Higher fill rate

CPM

30-40%

Higher CPM compared to non-enriched IDs

REVENUE

+4-7%

Increase in total OMP revenue as a result of improved identity density

“As a true SaaS provider, Optable gives us the controls we need across various sources of identity and transparently helps us test and optimize our addressability in cookieless environments.”

Paul Bannister

Chief Strategy Officer

Maximize reach in a hybrid identifier world

Expand the portion of your inventory that buyers can confidently target and value, directly leading to more bids and higher fill rates for your programmatic placements.

Enrich ad requests with accurate and valuable signals

Empower buyers to bid more confidently and aggressively on your inventory by sending rich, accurate audience insights directly within the bidstream. Integrate effortlessly with Prebid and header bidding solutions, powering efficient, enriched data flow to every demand source

Showcase value, attract premium buyers, optimize yield

Demonstrate your audience's true worth through better addressability and richer bid insights, attracting buyers ready to pay more for precision targeting. Continuously optimize monetization by pinpointing strategies and signals that deliver maximum revenue.

Unlock valuable programmatic use cases

Header Bidding

Increase revenue by opening up every impression to real-time competition from multiple demand sources

Audience Extension

Monetize your 1st party data off-site by reaching known users across the open web, turning your audience into a scalable revenue stream.

Contextual Targeting

Package your content-rich inventory into high-performing contextual segments that attract premium demand.

Curation

Package and prioritize premium inventory and audiences into tailored deals that deliver efficiency, control, and better performance.

Frequently Asked Questions

Connect to your ecosystem

Free your team from complex integrations and upkeep; Optable makes connecting to your existing sources, destinations, and partners faster to implement and easier to maintain.

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