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Hubspot Custom Styles

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Hubspot Custom Styles

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OPTABLE SOLUTIONS

Increase programmatic monetization

Boost programmatic monetization by enhancing audience addressability, enriching ad requests, and driving demonstrably better CPMs.

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Vector of Optable's hero illustration representing a foundation of privacy-preserving identity and audience for agentic workflows.

The addressability engine for anonymous traffic

Make every impression count. Expand the portion of your inventory that buyers can confidently target, leading to more bids and higher fill rates across your entire programmatic supply, no matter the identifier landscape of the moment.

Improved Addressability

Reach more of your audience whether they're known, anonymous, or somewhere in between. With Optable Identity Resolution your campaigns continue to perform in a world of fragmented IDs.

Trusted Ad Request Enrichment

Empower buyers to bid more confidently and aggressively on your inventory by providing them with trusted and rich signals directly within the bidstream

Better CPMs and Revenue

Directly convert improved addressability and enriched ad requests into significantly better CPMs that drive uplift in your overall programmatic revenue.

Identity built for enterprise scale

5X+
Improved addressability by leveraging one or more alternative ID providers: 2.4X+
Higher fill rate: 30-40%
Higher CPM compared to non-enriched IDs: +4-7%
Increase in total OMP revenue as a result of improved identity density

“As a true SaaS provider, Optable gives us the controls we need across various sources of identity and transparently helps us test and optimize our addressability in cookieless environments.”

Paul Bannister, Chief Strategy Officer

Maximize reach in a hybrid identifier world

Expand the portion of your inventory that buyers can confidently target and value, directly leading to more bids and higher fill rates for your programmatic placements.

Enrich ad requests with accurate and valuable signals

Empower buyers to bid more confidently and aggressively on your inventory by sending rich, accurate audience insights directly within the bidstream. Integrate effortlessly with Prebid and header bidding solutions, powering efficient, enriched data flow to every demand source

Showcase value, attract premium buyers, optimize yield

Demonstrate your audience's true worth through better addressability and richer bid insights, attracting buyers ready to pay more for precision targeting. Continuously optimize monetization by pinpointing strategies and signals that deliver maximum revenue.

Unlock valuable programmatic use cases

Header Bidding

Increase revenue by opening up every impression to real-time competition from multiple demand sources

Audience Extension

Monetize your 1st party data off-site by reaching known users across the open web, turning your audience into a scalable revenue stream.

Contextual Targeting

Package your content-rich inventory into high-performing contextual segments that attract premium demand.

Curation

Package and prioritize premium inventory and audiences into tailored deals that deliver efficiency, control, and better performance.

Frequently Asked Questions

How do identity graphs help boost programmatic revenue?

Identity graphs are critical for boosting programmatic revenue, addressing key publisher challenges around audience targeting, inventory monetization, and navigating privacy changes. Specifically, identity graphs help publishers:

Increase inventory value: Offer advertisers precise audience segments, enhancing CPM rates.
Maximize cross-device monetization: Enable consistent user recognition, driving demand and revenue across devices.
Boost fill rates: Improve advertiser match rates, increasing demand and maximizing inventory usage.
Deliver premium personalization: Provide highly relevant ad experiences that attract premium advertisers.
Strengthen measurement and reporting: Offer clear attribution data, increasing advertiser trust and spend.
Navigate cookie deprecation confidently: Maintain audience targeting and revenue stability amidst evolving privacy regulations.

Ultimately, identity graphs are foundational tools that empower publishers to maximize the value of audiences, optimize inventory performance, and sustainably increase programmatic revenue.

What is signal enrichment?

Signal enrichment is the process of enhancing a bid request with additional data, such as 1st party audience segments, identity signals, or contextual metadata, before being passed downstream to DSP partners. This increases the value of the impression, improves targeting, and often leads to higher CPMs.

Why is it important to own your identity graph, vs rent it?

Owning your identity graph means building and controlling the connections between your users, devices, and consented identifiers. It gives you full transparency, portability, and the freedom to activate audiences across channels without being locked into a single vendor's ecosystem.

Relying on a “rented” or 3rd party identity graph often means:

Black-box resolution logic you can't audit
Limited interoperability with your own data and partners
RevShare commercial terms that can change overnight

With Optable, publishers and media owners build their own durable identity layer using authenticated, consented data. That graph stays under your control, enriched by partners, activated in real-time, and future-proofed for a post-cookie world. You own the asset. We help you maximize its value.

How does Optable help improve addressability?

Optable empowers publishers to take control of their audience addressability, especially in a cookieless environment. Through a combination of advanced tools and transparent processes, Optable helps publishers and media owners:

Audit and optimize your data strategy, ensuring your first-party data collection, consent management, and segmentation efforts are aligned for maximum addressability.
Build and maintain a robust identity graph, leveraging identity resolution, graph pruning, cleansing, and enrichment to unify fragmented audience data across devices and touchpoints.
Enrich your bid requests in real time using the ID Switchboard, seamlessly injecting alternative identifiers and boosting match rates in programmatic environments.
Safely collaborate with advertisers and partners via clean room technology, enabling secure audience matching and extension without sharing raw data.

How can I activate my audience & identity data within programmatic?

Optable enables publishers to activate audience and identity data across programmatic channels through real-time and platform-based integrations. Identity data from the publisher’s graph can be enriched and resolved in real-time using Optable’s ID Switchboard, which passes supported identifiers and audience segments into the OpenRTB bid stream. This improves user addressability and increases ad yield across exchanges.

Optable SDK allows real-time audience targeting for publisher-owned properties. Additionally, curated audience segments can be made available in transparent data marketplaces. These activation paths ensure that programmatic campaigns can benefit from both precise audience targeting and enhanced identity signals—while keeping data usage under publisher control.

Which environments does Optable’s ID Switchboard support?

Optable ID Switchboard supports the following environments: Display, Display Video, Mobile In-App, Mobile Web, CTV, Audio

How does Optable ensure low latency for signal enrichment?

Optable optimizes token resolution using a server-side mechanism. The response time is approximately 100 milliseconds, ensuring minimal delay in the auction process.

Connect to your ecosystem

Free your team from complex integrations and upkeep; Optable makes connecting to your existing sources, destinations, and partners faster to implement and easier to maintain.

View activation integrations