The addressability engine for anonymous traffic
Make every impression count. Expand the portion of your inventory that buyers can confidently target, leading to more bids and higher fill rates across your entire programmatic supply, no matter the identifier landscape of the moment.
Improved Addressability
Trusted Ad Request Enrichment
Better CPMs and Revenue
Identity built for enterprise scale
5X+
2.4X+
30-40%
+4-7%
“As a true SaaS provider, Optable gives us the controls we need across various sources of identity and transparently helps us test and optimize our addressability in cookieless environments.”
Maximize reach in a hybrid identifier world
Expand the portion of your inventory that buyers can confidently target and value, directly leading to more bids and higher fill rates for your programmatic placements.
Enrich ad requests with accurate and valuable signals
Empower buyers to bid more confidently and aggressively on your inventory by sending rich, accurate audience insights directly within the bidstream. Integrate effortlessly with Prebid and header bidding solutions, powering efficient, enriched data flow to every demand source
Showcase value, attract premium buyers, optimize yield
Demonstrate your audience's true worth through better addressability and richer bid insights, attracting buyers ready to pay more for precision targeting. Continuously optimize monetization by pinpointing strategies and signals that deliver maximum revenue.
Unlock valuable programmatic use cases
Header Bidding
Increase revenue by opening up every impression to real-time competition from multiple demand sources
Audience Extension
Monetize your 1st party data off-site by reaching known users across the open web, turning your audience into a scalable revenue stream.
Contextual Targeting
Package your content-rich inventory into high-performing contextual segments that attract premium demand.
Curation???
We enable you to be a curator. High value signals, limited inventory
Frequently Asked Questions
How do identity graphs help boost programmatic revenue?
What is bid enrichment?
Why is it important to own your identity graph, vs rent it?
How does Optable help improve addressability?
How can I activate my audience & identity data within programmatic?
Which environments does Optable’s ID Switchboard support?
How does Optable ensure low latency for bid enrichment?
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