
OUR STORY
Deep roots in the media and advertising industry
Optable was founded by Yves Poiré, Vlad Stesin and Bosko Milekic - previously founders of AdGear, an advertising platform acquired by Samsung Ads. They recognized that significant change was happening driven by privacy legislation and the demise of public identifiers such as third-party cookies that had traditionally enabled data collaboration.
To address the new need for data privacy and consumer control in the marketing & advertising landscape, they envisioned a new platform that helps companies utilize their data in innovative ways to create new media & advertising solutions, enhance their efficiency and deliver business results. Optable harnesses the power of scalable cloud infrastructure to deliver solution-oriented software and integrations to meet the business needs of their customers.

OUR mission
Securely connecting the world’s audience data
We aim to build, deliver, and continually improve an accessible, intuitive, cloud-first platform that allows media and advertising companies to take ownership of their first-party data, execute effective data collaboration, and drive real business results while maintaining privacy and consumer trust.















