Seamlessly integrate first-party data with valuable third-party attributes and create sophisticated segments for both known and unknown visitors then activate directly into the environments where they matter most.
“Our collaboration with Optable is a key step in our mission to build a more connected and effective ecosystem for advertisers across the gaming landscape and beyond.”
Combine the precision of 1P data with the scale and enrichment of 3P attributes to unlock high-performing, privacy-safe segments regardless of how much you know about your audience.
Build precise audience segments using any combination of your rich first-party data and third-party attributes from leading data providers.
Sync your enriched audiences directly to any destination. No more manual uploads or tedious integrations.
It all starts with scalable identity. Bring your own graph or build with Optable to capture signals across all touchpoints and bridge the gap between authenticated & anonymous visitors.
Deliver your audience strategy across a wide range of
activation scenarios.
Sync and activate audiences effortlessly within walled gardens, driving efficiency and scale across major platforms.
Automatically push enriched segments directly into your preferred DSPs, enhancing targeting precision for programmatic campaigns.
Instantly connect your segments to leading ad servers, ensuring campaigns launch faster with pinpoint accuracy.
Securely activate and share enriched audiences in data clean room environments, enabling trusted, privacy-safe collaboration with advertisers and partners.
