Build, enrich, and activate your audiences effortlessly
Seamlessly integrate first-party data with valuable third-party attributes and create sophisticated segments for both known and unknown visitors then activate directly into the environments where they matter most.
No-code Audience Creation
3rd Party Enrichment
Activate Audiences Everywhere
Built to drive results
5X+
3X+
56%
“Our collaboration with Optable is a key step in our mission to build a more connected and effective ecosystem for advertisers across the gaming landscape and beyond.”
Unlock richer, smarter audience profiles
Combine the precision of 1P data with the scale and enrichment of 3P attributes to unlock high-performing, privacy-safe segments regardless of how much you know about your audience.
Effortless audience creation
Build precise audience segments using any combination of your rich first-party data and third-party attributes from leading data providers.
Activate at the speed of opportunity
Sync your enriched audiences directly to any destination. No more manual uploads or tedious integrations.
Trusted audiences amplified by Optable Identity
It all starts with scalable identity. Bring your own graph or build with Optable to capture signals across all touchpoints and bridge the gap between authenticated & anonymous visitors.
Unlock valuable activation use cases
Deliver your audience strategy across a wide range of
activation scenarios.
Activate in Walled Gardens
Sync and activate audiences effortlessly within walled gardens, driving efficiency and scale across major platforms.
Activate with DSPs
Automatically push enriched segments directly into your preferred DSPs, enhancing targeting precision for programmatic campaigns.
Activate in Walled Gardens
Instantly connect your segments to leading ad servers, ensuring campaigns launch faster with pinpoint accuracy.
Activate Directly with Partners
Securely activate and share enriched audiences in data clean room environments, enabling trusted, privacy-safe collaboration with advertisers and partners.
Frequently Asked Questions
What is audience creation?
What is audience enrichment?
What are the different ways that publishers can activate audiences?
Can I segment my audiences based on specific behaviors or attributes?
How does Optable help me create customized audiences?
Can I activate my audiences in data marketplaces using Optable?
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