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The Sell Side Guide to Identity for Publishers and Media Owners

In a world where third-party signals are vanishing and privacy regulations are tightening, the way media companies manage identity is changing fast. If you're a publisher, media owner, or ad tech decision-maker, this guide is your blueprint for navigating the new era of addressability.
This guide breaks down complex identity challenges into clear, actionable steps for media companies of all sizes. It’s packed with:
Whether you’re modernizing your audience strategy or exploring next-gen monetization tools, this guide equips you to lead with clarity and confidence.