Integration enables buyers to discover, build, and activate privacy-safe audience signals across premium publishers using agentic AI
First Agentic Ad Planning Tool Built on Open Standards Automates RFP-to-Audience Activation Workflow for Publishers
In a changing digital landscape where third-party cookies are fading, Optable, The Globe and Mail, VIA Rail, and Touché! worked together to improve digital advertising through privacy-safe data collaboration.