Sometimes you need a hand, so we make it easy to integrate and manage your second party data across your entire audience footprint. Seamlessly increase addressability and enrich your audience with new attributes.
Seamless compatibility with the advertising ID ecosystem.
With cookies going away and other device identifiers being masked the industry is relying on a handful of alternative identifiers. We make it simple to integrate and utilize those IDs within your ad system and figure out their impact on your business.
Respect privacy while increasing addressability
In the age of privacy, user consent is crucial. Automatically build audiences using only consented data and while feeding your marketing automation systems with the right signals to increase your addressability.
Learn how Optable helps you unlock the full potential of your data.