Rich signals, day one.

What teams actually need from an audience platform is simple: usable data. Ideally trusted and reliable.

Not in a few weeks. Not when integrations are built and tested. Immediately. 

Because until you have enough signal to build and activate audiences, the platform isn’t doing much for you.

We’re closing that gap today with Optable Attributes. A collection of enrichment capabilities so you can start building rich audience segments from day one.

Optable Attributes is:

• Audience intelligence: Instant access to a catalog of high-quality consumer signals sourced from Optable 3rd-party data partners.
• Contextual intelligence: AI-driven content classification transforms page content into meaningful interest and intent segments.
• Ad intelligence: Real-time capture of ad delivery and auction signals to build audiences from real intent and actual value.

All delivered in a single package for one flat-rate fee.

It's what turns your identity graph into an audience engine, without the operational and cost overhead.

Audience intelligence

Start with a complete picture of your visitor

Your 1st party data may tell you who someone is, but it rarely captures the full picture of how they behave, what they buy, or what they’re likely to do next.

Audience Intelligence extends that view with a turnkey 3rd-party dataset available directly inside Optable. No need to source, clean, or integrate external data. It’s already structured and ready to activate.

This dataset includes multiple signal types, spanning:

• Transactional behavior and purchase patterns
• Spending power and propensity indicators
• Brand affinities and retail activity
• Lifestyle and interest-based signals
• Motivational and intent-based attributes

The result is a stronger foundation for both planning and monetization. Teams can move quickly from raw identity to defined, sellable segments like:

• “High-value retail spenders”
• “Auto intenders with recent purchase signals”
• “Travel-ready audiences with strong booking propensity”

Traditionally, this level of enrichment requires multiple providers, each with separate contracts and CPM-based pricing. Here, it’s delivered as a single integrated dataset under a flat rate, so usage isn’t tied to cost.

Contextual intelligence

Turn content into clear, reliable signals

Contextual data is often treated as a shortcut to intent, but most systems still rely on keywords and URL patterns. That approach misses nuance.

Optable Contextual Intelligence uses LLM-driven analysis to evaluate full page content and classify it based on meaning. Our semantic engine reads the content itself, not just metadata, and maps that understanding to standardized taxonomies.

From there, it:

• Classifies content into IAB Content Taxonomy 3.1
• Extracts topics, entities, and intent signals
• Applies consistent categorization across content
• Links those signals directly to user identity

Instead of tagging pages in isolation, this builds a persistent view of what each user actually engages with over time.

That makes contextual data far more actionable. You can define audiences based on consistent behavior, not single page visits, and apply those insights directly to packaging and targeting.

It also removes operational overhead. There’s no manual tagging, syncing across vendors, and separate contextual systems to manage. The classification happens automatically and feeds directly into audience creation.

Ad intelligence

Use real buyer behavior as your strongest signal

Content suggests intent. Auction data shows how that intent is valued.

Most teams treat Prebid and GAM data as reporting, but it actually reveals something far more useful: How the market values your audience.

Optable captures these real-time signals including:

• Impressions, clicks, and viewability
• Bids, CPMs, and bidders
• Advertiser names, deal IDs, and bidding patterns

Once structured and tied directly to user records in the platform, this data becomes a valuable building blocks for segmentation.

You can build audiences such as:

• Brand loyalists: Users consistently targeted by a specific advertiser
• Vertical intent groups: Users bid on across a category like auto, travel, or finance
• High-value users: Users who consistently attract higher CPMs

These are demand-validated signals, reflecting what buyers are actually willing to spend against.

That opens up more direct ways to act on the data, from packaging PMP deals backed by bidder demand to identifying competitive targeting opportunities and building lookalike seeds from winning bids.

Instead of inferring intent, you’re working from observed market behavior.

Why our model is different

Most teams rely on a combination of point solutions to achieve anything close, namely:

• 3rd party data providers charging CPM-based fees
• A separate contextual vendor with CPM-based fees
• Internal tools or add-ons for auction analysis

Each solution has its own pricing model, integration requirements, and workflows. Bringing them together requires ongoing maintenance, with increasing cost and complexity as you scale.

Optable Attributes consolidates these capabilities into a single solution with:

• One system
• One workflow
• One flat-rate

Publishers and agencies get faster access to valuable signals, fewer dependencies across vendors, and a cost structure that doesn’t scale with volume.

The takeaway

Most platforms make you wait for your data to become useful. You deploy, collect signals, and gradually build toward something you can eventually activate.

Optable Attributes skips the cold start. You start with enrichment baked in across audience, contextual, and ad intelligence. So you can move directly into building, packaging, and activating differentiated audiences without delay.

At the same time, the economics are simpler. Instead of layering multiple vendors and CPM-based costs, you get a single system with predictable pricing and fewer moving parts.

And if you already have trusted vendors in place, Optable Attributes works alongside them, extending your current setup with additional signal and functionality. 

Accelerating the path from signal to revenue, with less friction along the way.

Getting started

Optable Attributes is available now. If you are an existing Optable customer, speak with your account team about Optable Attributes today. Or to learn more, let's chat.