Many of the largest players in the industry continue to consolidate toward end-to-end, owned infrastructure, and recent moves in the identity space have amplified the pressure to go all-in on a single platform. This means brands might not have the right access to best-in-breed technology for their unique marketing needs and instead need to use the "full stack" from larger firms. Instead of making that choice or shelling out resources to build every layer in-house, Goodway Group chose a different path.

In this fireside chat, Optable CEO Vlad Stesin sits down with Goodway Group CEO Paul Frampton-Calero to unpack how Goodway built Passport One, its proprietary data and intelligence layer, on top of Optable's identity infrastructure. They'll discuss how this initiative has given Goodway an agentic advantage without giving up control of its data. Expect coverage of the results behind Passport One across multiple success stories.

Agents are shipping faster than the buy side can absorb them, onto a stack chosen under old incentives and run by teams trained to pull the levers the agents now pull. Shiv Gupta (U of Digital) and Jay Friedman (CartographAI) on what agency buyers should re-evaluate, and what a buying team is for.

You know more about your audience than you can easily sell. The most valuable signal—audience behavior and identity—has been stuck in direct deals and custom campaigns because it rarely survives the trip into a bid request. The interesting part is that the work of making it addressable is the same either way. A catalog of what you know, resolved to something a buyer can act on and priced. Do that once and it serves an RFP and an agent equally well.