Opportunities for Retail Media Networks
There is increasing demand from advertisers to be able to bring their own data into a collaborative environment with their retail partners to enhance media planning exercises, create more customer personalization, and better understand purchase behavior. Additionally, marketers want to work with retail partners to extend where they can reach valuable audiences through omnichannel media activation.
To achieve these goals and create highly profitable revenue streams that strengthen partnerships with their manufacturers, Retail Media Networks (RMNs) will need to deploy sophisticated technology and a comprehensive business strategy.
Deloitte Digital and Optable have partnered to create a whitepaper that explores the new data collaboration opportunities for RMNs in the era of data privacy and cookieless advertising.