Optable's Chief Strategy Officer Vlad Stesin speaks with Media In Canada about data clean rooms and the importance of maintaining data soveriegnty.
As brands and advertisers navigate ongoing signal loss and bolster their own first party data efforts, the questions coming up aren’t solely about collecting, safeguarding or even using the data to inform advertising activities.
Read the remainder of this article on Media In Canada.
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OPJA enables interoperable privacy safe ad activation based on PII data.
Almost half of marketing execs said they have used data clean rooms, according to one study
The problem is that while they are a viable solution, most traditional DCRs still operate as third-party databases, meaning that users have little to no control over what is being done with their data.
