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All articles
June 1, 2022

Ad Exchanger: Seller Defined Audiences And Data Clean Rooms Will Solve The Identity Problem

Are Seller Defined Audiences a superior alternative to Google Topics API?

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Publishers
Data Clean Rooms

The erosion of third-party cookies and the fragmentation of identity have compelled publishers to invest in reviewing and rebuilding their first-party data strategies. As a result, there is now a tremendous amount of quality first-party data that can be safely surfaced to brands.

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To read the remainder of this article please visit Ad Exchanger.

Read more about how Optable can activate your first party data strategy

Environics Analytics Selects Optable

Environics Analytics Selects Optable to Enhance Clean Room Capabilities

Optable chosen to extend data collaboration and advanced audience targeting for advertisers, publishers and data owners

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Digiday: How standards can solve data clean rooms’ interoperability issue

Optable’s Bosko Milekic discusses data clean rooms’ interoperability issue and the potential for industry standards to solve the situation.

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The Drum Open Mic: Think you know about data clean rooms? Here are 3 common myths debunked

Gartner predicted that by 2023 80% of advertisers with $1b+ budgets will use data clean rooms

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