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White-Papers
Data Collaboration in Media & Advertising
Deloitte Digital and Optable have partnered to create a whitepaper that explores the new data collaboration opportunities for RMNs in the era of data privacy and cookieless advertising.
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SJC Media Names Optable as Data Management & Collaboration Partner for Privacy-First Advertising
SJC Media adopts Optable's next-generation Data Management Platform (DMP) for privacy-first data collection, management, and activation
Optable Announces Early Access Program for Google Privacy Sandbox
Integration enables advertisers, agencies, and publishers to navigate the post-cookie era while prioritizing user privacy and audience effectiveness
Featured Posts
Open Private Join and Activation (OPJA)
OPJA enables interoperable privacy safe ad activation based on PII data.
AdWeek: To Grow This Year, Data Clean Rooms Shoot for Interoperability
Almost half of marketing execs said they have used data clean rooms, according to one study
Data Clean Rooms: Why the Industry Needs a New Generation of Privacy-Preserving Data Connectivity Software
The problem is that while they are a viable solution, most traditional DCRs still operate as third-party databases, meaning that users have little to no control over what is being done with their data.