The agentic transition is the most consequential shift in digital advertising since the rise of programmatic advertising.

Advertisers are already deploying autonomous AI agents to plan, negotiate, execute, and optimize their campaigns. Publishers have a rare opportunity to lean into audience‑led, outcome-driven media selling through agentic solutions. But that requires a robust data foundation, as well as the technical infrastructure and agentic knowledge to support emerging workflows.

We’ll give you a rundown to help you prepare for the agentic shift, covering:

• What agentic advertising really means
• How the agentic shift is already transforming the industry
• What’s at stake if publishers aren’t prepared
• The types of agents you can expect to see
• How to mitigate AI concerns

Keep an eye out for our agent readiness self-assessment and 90-day plan resource to build on this foundational knowledge and get ready for the agentic marketplace.