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What's New In Publishing: What is a Data Clean Room, Anyway?

August 24, 2022
James Prudhomme
Newsroom
News

What's New In Publishing: What is a Data Clean Room, Anyway?

August 24, 2022
James Prudhomme
Newsroom
News

What's New In Publishing: What is a Data Clean Room, Anyway?

August 24, 2022
James Prudhomme

The Inuit have 50 words for ‘snow’, taking in all the many and varied characteristics of the white stuff that most of us don’t tend to think about. The ad tech industry, meanwhile, has 50 definitions of a data clean room, but essentially only one name for all of them.

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