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Martech Vibe: Advertising Should Be Rooted in Real Customer Data

July 6, 2022
Vlad Stesin
Newsroom
News

Martech Vibe: Advertising Should Be Rooted in Real Customer Data

July 6, 2022
Vlad Stesin
Newsroom
News

Martech Vibe: Advertising Should Be Rooted in Real Customer Data

July 6, 2022
Vlad Stesin

“The exciting next generation of ad products is not about formats — it’s about using audience data in a compliant, privacy-preserving manner. Ultimately, any personalised online experience, including advertising and ecommerce, will create better outcomes when these experiences are rooted in real customer data,” says Vlad Stesin, Chief Strategy Officer and co-founder of Optable.

To read the remainder of this article please visit Martechvibe.com.

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