Data collaboration technologies, like data clean rooms, has become a hot topic among media owners. As a potential solution to the profound changes driven by evolving regulatory environments, data fragmentation, and shifts from major tech companies, these solutions offer a glimmer of hope. However, like any new technology, the landscape is riddled with complexity, incomplete solutions, and uncertain business value.
To help major media owners and publishers navigate this intricate terrain, we have curated a comprehensive whitepaper. It delves into key challenges, provides insights on the landscape, outlines what to seek in a solution, and even includes a handy checklist to ensure your technology investment yields a substantial return on investment (ROI).