Many of the largest players in the industry continue to consolidate toward end-to-end, owned infrastructure, and recent moves in the identity space have amplified the pressure to go all-in on a single platform. This means brands might not have the right access to best-in-breed technology for their unique marketing needs and instead need to use the "full stack" from larger firms. Instead of making that choice or shelling out resources to build every layer in-house, Goodway Group chose a different path.

In this fireside chat, Optable CEO Vlad Stesin sits down with Goodway Group CEO Paul Frampton-Calero to unpack how Goodway built Passport One, its proprietary data and intelligence layer, on top of Optable's identity infrastructure. They'll discuss how this initiative has given Goodway an agentic advantage without giving up control of its data. Expect coverage of the results behind Passport One across multiple success stories, plus a live demo to show you how it works.