IAB Tech Lab Summit 2026: Welcome to the Agentic Web

Optable is Platinum Sponsor of IAB Tech Lab Summit: Welcome to the Agentic Web — a full-day event exploring how AI agents are reshaping media, advertising, and the open internet.

IAB Tech Lab Summit 2026 is a full-day gathering of media, advertising, and technology leaders in New York City, focused on how AI agents are changing the way people discover content, how publishers monetize their audiences, and how advertising gets planned, bought, and measured.

Meet the Optable team to explore how publishers are using AI agents to automate audience strategy on open infrastructure. As the web goes agentic, Optable helps publishers stay in control of their data and get ahead of the shift, including:

• First-party data ownership & control
  Unify and manage publisher data on an open identity graph, free from closed platforms or legacy identifiers.
• Agentic audience planning & activation
  Automate audience creation, enrichment, and activation across programmatic, direct, and partner channels.
• Open standards & interoperability
  Built on IAB Tech Lab's agentic advertising standards and the Agentic Advertising Consortium (AdCP).
• Cross-channel identity & measurement
  Resolve audiences across devices and environments to improve reach, frequency, and attribution.
• Monetization & yield optimization
  Smarter targeting, packaging, and deal execution to maximize the value of every audience.

Attending IABTech Lab Summit? Request a meeting with the Optable team to see how agentic technology and open identity can future-proof your audience and revenue strategy.

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