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The Sell Side Guide to Identity for Publishers and Media Owners

Build Trust. Monetize Smarter. Embrace Privacy.

In a world where third-party signals are vanishing and privacy regulations are tightening, the way media companies manage identity is changing fast. If you're a publisher, media owner, or ad tech decision-maker, this guide is your blueprint for navigating the new era of addressability.

Learn how Optable helps you unlock the full potential of your data.

Blog
Identity

How “Flexible” is Your Identity Spine?

September 11, 2025
Aaron Rosenthal
Blog
Data Management
Identity
Publishers

The Advent of Agentic Collaboration

August 27, 2025
Bosko Milekic
Blog
Addressability
Publishers

Maximizing ROI with Addressable Advertising in a Privacy-Centric Era

August 21, 2025
Optable Marketing Staff