We’re excited to share that Optable has been named a Major Player in the 2025 IDC MarketScape: Worldwide Data Clean Room Technology for Advertising and Marketing Use Cases (May 2025, Doc # US52035625) report.

As digital advertising continues to evolve, data collaboration has emerged as a critical lever for growth—especially for publishers and media owners navigating a fragmented identity landscape. With privacy regulations tightening and third-party signals depleting, the ability to collaborate securely and effectively is key to unlocking new revenue opportunities. Optable’s clean room technology empowers organizations to build extensible identity graphs and activate audiences across platforms without compromising user privacy or data control.

This recognition underscores Optable’s commitment to enabling secure, privacy-centric data collaboration across the media and advertising ecosystem. As a company built for the future of addressability, we focus on helping publishers and media owners activate their first-party data through interoperable, application-based clean rooms that are built to integrate across the full stack of marketing and advertising systems.

“We believe that data collaboration is one of the most powerful opportunities for publishers and media owners to unlock new revenue streams. Optable’s application-based clean room technology makes that opportunity real by removing complexity and enabling interoperability across identity systems, cloud environments, and activation platforms,” said Bosko Milekic, Co-founder and Chief Product Officer at Optable. “We’re honored to be recognized by IDC as a Major Player and remain focused on helping our partners simplify operations and scale the impact of their first-party data.”

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The full IDC MarketScape report can be accessed here: IDC Report

To learn more about how Optable’s clean room solutions can help your organization, visit optable.co.

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