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Optable Glossary

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Audience Agent

Agentic Advertising
Optable

An AI agent that automates many aspects of audience planning: reading RFPs, interpreting campaign goals, building audience segments, and recommending inventory packages for activation, all with human-in-the-loop review. Optable's Audience Agent is the first agentic ad planning tool built for publishers, operating across identity, audience, and activation workflows in a single system.