Cannes Lions International Festival of Creativity 2026

Meet the Optable leadership team at Cannes Lions to discuss how AI agents are changing the way publishers and agencies plan, sell, and activate audiences. As advertising shifts from manual workflows to machine-driven decisioning, Optable gives both sides of the table a shared foundation to work from, including:

• First-party data ownership & control
  Publishers unify and manage their data on an open identity graph, giving agencies transparent, reliable audiences to plan and buy against.
• Agentic audience planning & activation
  ‍Intelligent agents automate audience creation, enrichment, and activation across programmatic, direct, and partner channels.
• Publisher-agency collaboration
  ‍A shared platform where agencies can discover, evaluate, and activate publisher audiences without the back-and-forth of spreadsheets and manual IOs.
• Cross-channel identity & measurement
  ‍Resolve audiences across devices and environments so both publishers and agencies can measure reach, frequency, and performance with confidence.
• Monetization & yield optimization
  ‍Smarter targeting, packaging, and deal execution that helps publishers earn more and gives agencies better-performing inventory.

At Cannes Lions this year? Book a meeting with the Optable team to see how agentic technology and open identity are reshaping audience strategy for publishers and the agencies that buy from them.

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