AdExchanger's Programmatic AI

Optable is an Innovation Sponsor of AdExchanger's Programmatic AI conference, where digital leaders are getting hands-on with agentic workflows, sell-side automation, and the future of intelligent media.

Meet the Optable team at Programmatic AI to see how AI agents are already changing the way publishers sell and agencies buy audiences. As programmatic shifts from automated bidding to agentic planning and activation, Optable gives both sides the infrastructure to move faster and work smarter, including:

• First-party data ownership & control
  Publishers unify and manage their data on an open identity graph, giving buyers transparent, reliable audiences to plan and activate against.
• Agentic audience planning & activation
  Intelligent agents automate audience creation, enrichment, and activation across programmatic, direct, and partner channels.
• Sell-side agent workflows
  Publisher sales and yield teams use AI agents to surface premium inventory, respond to buyer requests, and assemble campaign proposals in real time.
• Cross-channel identity & measurement
  Resolve audiences across devices and environments so publishers and agencies can measure reach, frequency, and performance with confidence.
• Monetization & yield optimization
  Smarter targeting, packaging, and deal execution that helps publishers earn more and gives agencies better-performing inventory.

Attending Programmatic AI? Book a meeting with the Optable team to see how agentic technology and open identity are reshaping audience workflows on both sides of the trade.

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