.png)
Explore our Resources
White-Papers
Data Collaboration in Media & Advertising
Deloitte Digital and Optable have partnered to create a whitepaper that explores the new data collaboration opportunities for RMNs in the era of data privacy and cookieless advertising.
Read our Blog
Safeguarding Consumer Privacy: Understanding k-Anonymity
k-Anonymity is a data privacy technique that can help protect consumer privacy by making it difficult to identify an individual within a dataset. We explore what k-anonymity is and how it is used to protect personal information, as well as its drawbacks and limitations.
Featured Posts
%20(1).png)
Open Private Join and Activation (OPJA)
OPJA enables interoperable privacy safe ad activation based on PII data.
AdWeek: To Grow This Year, Data Clean Rooms Shoot for Interoperability
Almost half of marketing execs said they have used data clean rooms, according to one study
Data Clean Rooms: Why the Industry Needs a New Generation of Privacy-Preserving Data Connectivity Software
The problem is that while they are a viable solution, most traditional DCRs still operate as third-party databases, meaning that users have little to no control over what is being done with their data.
Subscribe to our newsletter
