A 360 degree view of your audience.

Solve data scarcity issues by combining & segmenting all of your data across both anonymous and identified traffic. Optable's event-level data collection and audience building means powerful insights and effortless data activation regardless of how much you know about your audience.

Powerful audience building and insights tools make managing your segments and sharing insights scalable and efficient.

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Real-time data collection and controls over refreshes and storage gives you the data you need, when you need it.

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Full connectivity to Optable Collaborate and Optable Activate simplifies clean room collaboration and streamlines campaign activation.

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Our first-party data is already incredibly important to the success of our advertising offerings, and will only become more so going forward, so it’s imperative we activate it in a way that preserves the privacy of our readers while allowing us to continue providing value to our advertising partners.”

Geoffrey Bernard

La Presse, Vice-President,
Growth Marketing, Data Science & Consumer Insights

Learn how Optable helps you unlock the full potential of your data.

Optable Joins Prebid.org: Driving Innovation in a Rapidly Changing Advertising Landscape

We are officially joining Prebid.org, aligning ourselves with an organization revered for propelling significant initiatives in the media and advertising industry.

SJC Media Names Optable as Data Management & Collaboration Partner for Privacy-First Advertising

SJC Media adopts Optable's next-generation Data Management Platform (DMP) for privacy-first data collection, management, and activation

Optable's Toronto Event Unveils Actionable Insights for Data-Driven Media & Advertising

It’s time to turn your
data into opportunity.

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Modern architecture for audience data management.