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Modern architecture for audience data management.

Use your data. Protect your audience. Grow your ad business.
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Data Normalization & Identity

Identity resolution and data orchestration built for a cookieless future.

With cookies on their way out, Optable enables media owners to create premium, privacy-safe media activations that make use of their first party data.

Easily build and manage your identity graph from countless data sources

Seamlessly integrate second party data sources and ID frameworks like UID 2.0

Access & move your data with ease through integrations with all major cloud systems

Our first-party data is already incredibly important to the success of our advertising offerings, and will only become more so going forward, so it’s imperative we activate it in a way that preserves the privacy of our readers while allowing us to continue providing value to our advertising partners.”

Geoffrey Bernard
La Presse, Vice-President,
Growth Marketing, Data Science & Consumer Insights
Audience Intelligence & Activation

A 360 degree view of your audience.

Solve data scarcity issues by combining & segmenting all of your data across both anonymous and identified traffic. Optable's event-level data collection and audience building means powerful insights and effortless data activation regardless of how much you know about your audience.

Powerful audience building and insights tools make managing your segments and sharing insights scalable and efficient.

Real-time data collection and controls over refreshes and storage gives you the data you need, when you need it.

Full connectivity to Optable Collaborate and Optable Activate simplifies clean room collaboration and streamlines campaign activation.

It’s time to turn your
data into opportunity.

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