Our first-party data is already incredibly important to the success of our advertising offerings, and will only become more so going forward, so it’s imperative we activate it in a way that preserves the privacy of our readers while allowing us to continue providing value to our advertising partners.”
La Presse, Vice-President, Growth Marketing, Data Science & Consumer Insights
Audience Intelligence & Activation
A 360 degree view of your audience.
Solve data scarcity issues by combining & segmenting all of your data across both anonymous and identified traffic. Optable's event-level data collection and audience building means powerful insights and effortless data activation regardless of how much you know about your audience.
Powerful audience building and insights tools make managing your segments and sharing insights scalable and efficient.