solutions
Is your advertising business ready?
Audience addressability is evaporating, cookies are going away and the entire ad tech ecosystem is undergoing massive change. Learn how companies are using Optable to future proof their business.
Get bigger commitments from your advertising partners using direct data collaboration.
Execute data-driven planning directly with your advertisers using built data clean rooms - regardless of where their data lives and without relying on a 3rd party data spine.
Your DMP isn’t cutting it anymore and a CDP can't do the job
Audience addressability is declining and relying on a single identity spine puts your revenue potential at risk - take control of your future through a comprehensive & easy-to-use data management stack.
Turn insights into activations and win more campaign dollars.
Flexible data orchestration & audience management tools means you can efficiently share more insights with your ad partners.
Faster & more transparent reporting means increased advertiser trust.
Unify your events across ad systems and customer purchase data seamlessly to deliver transparent reporting and measurement insights.
Simple onboarding & activation
Onboard your enterprise audience dataset & use robust identity resolution & audience management capabilities to scale your operations. Move from audience planning to campaign execution effortlessly by activating across the entire ad ecosystem.
Safely & securely interact with your partners data
Leverage your brand partners data to glean impactful insights and reach important audiences while reducing client concerns and respecting user privacy.
“Our first-party data is already incredibly important to the success of our advertising offerings, and will only become more so going forward, so it’s imperative we activate it in a way that preserves the privacy of our readers while allowing us to continue providing value to our advertising partners. Not only does Optable allow us to activate our data in the most safe and effective way, but also enables our advertisers to leverage their own first party data sets in advertising campaigns with us.”
Learn how Optable helps you unlock the full potential of your data.
Optable Joins Prebid.org: Driving Innovation in a Rapidly Changing Advertising Landscape
We are officially joining Prebid.org, aligning ourselves with an organization revered for propelling significant initiatives in the media and advertising industry.
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